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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. The advice ranged from going full force on one channel to investing in a copywriter and making video content. Amid the economic uncertainty, we also asked how their plan would change if their budget was $10,000.

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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

A new year is quickly approaching, which brings new resolutions — and new budgets. ” “People really do come back from the holidays looking for new tools, new experiences, new ways to do things,” said Tracey Wallace, director of marketing at MarketerHire. Video content: $5,000. Events, PR: $5,000.

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Which Instagram ad placement is more cost-effective: Reels, Feed Posts or Stories?

TechCrunch

Angelina Liparteliani is a digital marketing expert for Johnson & Johnson. Brands are growing concerned about where to spend their main social media marketing budgets. The purpose of the marketing campaign on Instagram was to raise awareness about the service and generate leads. Image or video ad creatives?

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Navigating ad fraud and consumer privacy abuse in programmatic advertising

TechCrunch

To capitalize on the promise of video advertising in mobile and CTV, and measure ad efficacy with confidence, business leaders must ensure that they’re reaching customers — not bots — and achieving their business goals while remaining compliant with the latest regulations and laws. Although 78% of U.S.

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Aid Generative AI to Fuel Your Digital Marketing Efforts

Perficient

The world of Digital Marketing is challenging and always updating with new strategies. Gen AI can pump up your digital marketing efforts by creating highly engaged SEO-friendly content and boost your brand on SERP (Search Engine Result Page). What is Generative AI, and How Does it Work?

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How NOT to do Social Media Marketing (and 5 ways to get better at it!)

NeverFriday

I mentioned it on the Rudolf Podcast; you can post content you wrote years ago on to a new platform such as Medium or Pinterest, or you can create new smaller pieces of content from a larger article or video or podcast. Entrepreneurs and small businesses: Watch your budget, there’s very little room for error. “I

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What is Local SEO? Use It to Improve Your Local Search Engine Rankings

KitelyTech

Content marketing involves writing articles or blog posts, creating videos or audio files related to your products or services. For example, “criminal defense law firm in Topeka” is an example of a local keyword that you could use in your digital marketing and SEO efforts to reach a localized audience.