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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

They must understand market dynamics, competitive landscapes, and emerging trends to position the organization effectively. Meanwhile, the CDO is steering the company’s digital transformation efforts. Their leadership is crucial in ensuring the organization remains agile and responsive in an era of constant technological change.

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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

A new year is quickly approaching, which brings new resolutions — and new budgets. ” “People really do come back from the holidays looking for new tools, new experiences, new ways to do things,” said Tracey Wallace, director of marketing at MarketerHire. Cam Sinclair, director/marketeer, Ammo.

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How Girl Power Talk fires up young tech workers and IT teams

CIO

For small- and medium-sized businesses, meeting the demand for up-and-coming skills can put a strain on resources, causing delays on digital transformation projects vital to company growth. Three months later, she moved into a full-time role as an associate in marketing and PR, and eventually found herself in a manual testing role.

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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “The pandemic drove consumers inside and online, inciting a shift to digital channels and fundamentally changing how consumers communicate and engage with brands,” Khoury told TechCrunch in an email interview. Yelp) and then automatically responds to those reviews. ” Khoury has a colorful background.

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5 ways to seize the opportunities created by recent chaos in ad tech

TechCrunch

Most recently, media technology stocks have become highly volatile for a host of reasons. While many marketers are reallocating budget away from these platforms, and prioritizing more stable channels like Google Adwords and Amazon Marketing, there are always new opportunities born of shifts in the market.

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Lunio raises $15M to combat click fraud with algorithms

TechCrunch

. “Back in 2016, we were running a digital marketing agency in the U.K. Worthless clicks from fake users were eating away a chunk of Segev’s marketing budget every month. and working closely with one of their top clients, Segev Hochberg,” Andrew told TechCrunch in an email interview. Image Credits: Lunio.

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Beamy lands $9M to help enterprises detect and manage their SaaS apps

TechCrunch

According to Statista, in 2021, the market for SaaS apps and services was worth roughly $145.5 One source estimates that companies now spend 15% of their budgets on SaaS tools. “The SaaS management platform market is one that is both booming and complex,” Jacquemin said. billion — up from $120.7