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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

Understanding the Evolving Roles of Chief Marketing and Chief Digital Officers In today’s interconnected marketplace, the role of the CMO extends far beyond traditional advertising and brand management. They must understand market dynamics, competitive landscapes, and emerging trends to position the organization effectively.

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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

A new year is quickly approaching, which brings new resolutions — and new budgets. ” “People really do come back from the holidays looking for new tools, new experiences, new ways to do things,” said Tracey Wallace, director of marketing at MarketerHire. Help TechCrunch find the best growth marketers for startups.

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Which Instagram ad placement is more cost-effective: Reels, Feed Posts or Stories?

TechCrunch

Angelina Liparteliani is a digital marketing expert for Johnson & Johnson. Brands are growing concerned about where to spend their main social media marketing budgets. Angelina Liparteliani. Contributor. It’s time to reconsider how you use Instagram’s advertising tools for your business.

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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background. Yelp) and then automatically responds to those reviews.

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Cost Reduction Strategies Without Sacrificing Quality For Tech Companies

Crunchbase News

Optimize marketing and sales expenditures Smart spending in marketing can yield big savings and better results. Start with leveraging digital marketing channels such as SEO, content marketing and social media. Tools like Google Analytics can track performance, helping you refine your strategies for maximum impact.

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Navigating ad fraud and consumer privacy abuse in programmatic advertising

TechCrunch

Per the WFA, ad fraud is “second only to the drugs trade as a source of income for organized crime,” but there is no one-size-fits-all ad fraud strategy. Analyze your budget with quality versus reach in mind — fraudsters continue to take advantage of advertisers’ historic obsession with reach. Although 78% of U.S.

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Growth marketing is not a magic trick, says Ellen Jantsch of Tuff

TechCrunch

.” Instead, they are betting on transparency and experimentation, and it seems to be working well: The agency was warmly recommended to TechCrunch multiple times via our growth marketing survey. Our bread and butter is building efficient, holistic, growth-focused marketing strategies. What range of services do you provide?

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