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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

A new year is quickly approaching, which brings new resolutions — and new budgets. She said companies can “make the most of that” by doing some industry-related research now that can be adapted after the new year for long-form site content and social media campaigns. Cam Sinclair, director/marketeer, Ammo.

Budget 240
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Navigating ad fraud and consumer privacy abuse in programmatic advertising

TechCrunch

There are a few key steps business leaders can take to guard their reputation and their ad spend: Deploy sophisticated tools to reveal the types of ad fraud attacks to which your ad budgets are falling prey. It’s important to consider the various ways your ad budgets can be squandered on invalid traffic. Although 78% of U.S.

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SoftBank leads cash infusion into AI infrastructure company Pyxis One as it starts year with new name

TechCrunch

Meanwhile, Priya Saiprasad, partner at SoftBank Investment Advisers, said via email that Pixis is unique in that it is a true end-to-end infrastructure for demand generation that “equips marketing functions with cutting-edge data science capabilities to drive better decision-making in a cookie-free world.”.

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To boost early-stage growth, adopt a jobs-to-be-done approach to marketing

TechCrunch

We employ the same approach to our marketing. To get traffic with a small budget, you should first analyze what your prospective users need to do, discover how they search for ways to do these tasks, and use those keywords on your website. So we created simple landing pages with templates of invoices for different industries and tasks.

Marketing 223
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10 Digital Transformation Examples from 10 Industries

Modus Create

In this post, we share 10 digital transformation examples from 10 industries. Each example showcases how an enterprise successfully adopted digital products, platforms, or processes to make a positive impact on its bottom line. Check out the 2022 State of Digital Transformation. Hasbro decided to act upon the insights.

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Growth marketing is not a magic trick, says Ellen Jantsch of Tuff

TechCrunch

Ellen Jantsch: Tuff is a small (20-person) growth marketing agency that partners closely with startups and scaleups to help them increase revenue and sales. While we have found success working with teams in nearly every industry, from early traction startups to large enterprises, there’s certainly a type that fits us best.

Marketing 234
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Beamy lands $9M to help enterprises detect and manage their SaaS apps

TechCrunch

Perhaps one of the strongest examples of software “eating the world,” as a prominent VC once put it, is the growth of the software-as-a-service (SaaS) industry. According to Statista, in 2021, the market for SaaS apps and services was worth roughly $145.5 billion — up from $120.7 billion in 2020.