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TechCrunch Experts: 3 articles on growth marketing and software development

TechCrunch

TechCrunch Experts continues to gather and share authoritative advice for founders who need help with growth marketing and software development. I spoke with founder Mulenga Agley about how their team assesses new clients and common marketing mistakes related to conversion optimization rates.

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TechCrunch+ roundup: Psychedelic investor survey, 6 issues VCs look for, hiring on a budget

TechCrunch

Last month at TechCrunch Early Stage, Glen Evans, a partner on Greylock’s core talent team, joined me to talk about how founders can optimize the recruiting and hiring process , source talent, and uncover some best practices for closing candidates. Hiring top startup talent on a budget during the Great Resignation. Walter Thompson.

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TechCrunch+ roundup: Growth budgets, hiring tips, zero-party data Twitter Space

TechCrunch

Early-stage startup marketers must walk a fine line: Everyone is free to chime in on their work, and campaign budgets for pre-revenue companies are notoriously thin. The detailed suggestions we received included budget breakdowns, tips for developing minimum viable brand designs and advice on how to measure success.

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How to pitch me: 5 investors discuss what they’re looking for in April 2023

TechCrunch

But dealmaking is idiosyncratic: a few investors might be content to make a deal over coffee, but early-stage teams still need a sturdy pitch deck or memo they can leave behind. And if you’ve added “AI” to your pitch deck only to make it more appealing, here’s some more bad news: FOMO is passé, and due diligence is the new black.

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Accord, which offers a platform to manage sales processes, secures $10M

TechCrunch

CEO Ross Rich says that the new funds, which bring Accord’s total raised to $17 million, will be put toward the startup’s engineering, sales and marketing teams. The brothers say that they discovered the challenges of modern B2B sales firsthand as their teams scaled from a handful of reps to thousands on the go-to-market team.

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LinkSquares benefits from the legal tech boom with a fresh $100M

TechCrunch

Demonstrating that there’s a robust market for contract management solutions, LinkSquares , a company developing intelligent software that helps brands maintain and ink new contracts, today announced that it raised $100 million in Series C financing led by G Squared. million at an $800 million valuation.

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For founders who want to launch apps, ‘being non-technical is not a limitation’

TechCrunch

Based in Warsaw, Poland, Intent assists a wide variety of companies with everything from product design and UX to development and deployment of connected devices. As a development shop, how involved do you get when helping clients validate ideas before they bring their apps to market?