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Why generic marketing approaches don’t work on software developers

TechCrunch

“Most of the technical content published misses the mark with developers. I think we can all do a better job,” author and developer marketing expert Adam DuVander says. DuVander was recommended to us by Karl Hughes, the CEO of Draft.dev, which specializes in content production for developer-focused companies.

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Simple sabotage for software

Erik Bernhardsson

CIA produced a fantastic book during the peak of World War 2 called Simple Sabotage. Refer back to matters decided upon at the last meeting and attempt to re-open the question of the advisability of that decision. You can of course make a series of obviously bad decisions, but you'd get fired quickly.

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Women IT leaders on their climb to the top

CIO

I’ve owned the AI teams, the client teams, service teams, and I’m GM for two businesses — the calling and contact center businesses — and I’ve managed teams upwards of 4,000 people across developers, designers, PMs, etc.” I’ve done a little bit of everything,” she says. Tamecka McKay, CIO for the City of Ft.

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6 signs an IT manager is struggling — and how to help

CIO

Low team morale Alan Clark, senior vice president of strategy at staffing agency Randstad USA, says a low-energy team that’s missing deadlines is a sign that an IT manager isn’t clearly communicating to their team or to management. This will allow the middle manager to start to regain momentum and reengage with their team.

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6 IT rules worth breaking — and how to get away with it

CIO

Therefore, it’s vital to conduct a rigorous impact analysis and have rollback plans in place before proceeding,” Hyzy advises. Justifying the decision requires open communication with IT team members and management leaders. “It This decision should be communicated transparently to both customers and internal teams,” Farooq recommends.

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10 things CIOs wish they knew from the start

CIO

Speak up A tendency to bottle up thoughts is a regret for some who felt cowed or overwhelmed by bosses, fellow execs, or their own teams when they were new to the IT leader role. “I What we need to do is…’ I remember being ambushed by two of the owners, who knew that they had underinvested in tech and the tech team for many years.

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AoAD2 Practice: Whole Team

James Shore

This is a pre-release excerpt of The Art of Agile Development, Second Edition , to be published by O’Reilly in 2021. Visit the Second Edition home page for information about the open development process, additional excerpts, and more. Whole Team. The Hole Team. Modern software development takes a lot of skills.