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Why generic marketing approaches don’t work on software developers

TechCrunch

“Most of the technical content published misses the mark with developers. I think we can all do a better job,” author and developer marketing expert Adam DuVander says. DuVander was recommended to us by Karl Hughes, the CEO of Draft.dev, which specializes in content production for developer-focused companies.

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3 promises every CIO should keep in 2025

CIO

srcset="[link] 1600w, [link] 300w, [link] 768w, [link] 1024w, [link] 1536w, [link] 1240w, [link] 150w, [link] 854w, [link] 640w, [link] 444w" width="1240" height="698" sizes="(max-width: 1240px) 100vw, 1240px"> Krishna Prasad, chief strategy officer and CIO, UST UST While many PoCs ran in 2024, most were disappointing. Where are we heading?

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Simple sabotage for software

Erik Bernhardsson

CIA produced a fantastic book during the peak of World War 2 called Simple Sabotage. You can of course make a series of obviously bad decisions, but you'd get fired quickly. Make sure production environment differs from developer environments in as many ways as possible. Develop incredibly detailed “strategic” plans.

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14 essential book recommendations by and for IT leaders

CIO

Why not pick up a book that will inspire you to be a more effective leader, help you spot challenges and pitfalls in your IT strategies and processes, or prepare for the future of information technology? And this group of CIOs, CTOs, and technical CEOs have strong favorites — books they turn to again and again for inspiration.

CTO Coach 196
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Leadership Development that Works with Jennifer Mackin

Let's Grow Leaders

Leadership development is one of the most important investments you can make in your organization’s success. In this episode, Jennifer Mackin, author of Leaders Deserve Better, gives you the roadmap to effective leadership development. Leadership Development that Works. Unfortunately, there are many ways to do it poorly.

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5 UX design research mistakes you can stop making today

TechCrunch

Jason Buhle is a professor in the online Master of Science in the Applied Psychology program at the University of Southern California and Director of UX Strategy at AnswerLab, the largest independent consultancy exclusively focused on UX research. Conduct UX research early and throughout product development.

Research 239
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TechCrunch+ roundup: DTC data strategy, starting up solo, insuretech growth versus risk

TechCrunch

million after 42 meetings, but teams of four or more need to book 30 meetings to raise $1.7 Speaking as a veteran of multiple early-stage startups — I would much rather work at a company that is led by a team. How to evolve your DTC startup’s data strategy and identify critical metrics. Walter Thompson.

Strategy 214