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Are B2B SaaS marketers getting it wrong?

TechCrunch

“Solutions,” “cutting-edge,” “scalable” and “innovative” are just a sample of the overused jargon lurking around every corner of the techverse, with SaaS marketers the world over seemingly singing from the same hymn book. So how and why are they missing the mark?

B2B 359
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Can AI help you binge books? BingeBooks is a new service to do … exactly that

TechCrunch

The pandemic has been terrible for many industries, but the book industry has gotten a rare reprieve in an otherwise dismal past decade. That surge in interest in books has also led to a surge in interest from founders to rethink aspects of the reading experience. No boring book clubs. The first rule of BookClub?

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Forecast: 13 Companies That Could Go Public In 2025 If The IPO Market Gains Steam

Crunchbase News

Although 2024 was another exceptionally lackluster year for new public offerings, the IPO market could gain momentum in 2025 after its three-year lull. With that in mind, here are 13 companies that the Crunchbase News team thinks could be top contenders to go public if our 2025 market forecast bears out. That made sense. Rowe Price.

Marketing 127
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WeTravel books $27M to build fintech and more for bespoke group travel

TechCrunch

The gap in the market WeTravel is going after is one that seems to have been created, ironically, with the growth of online travel services. In the old, pre-internet days, travel agents ruled the roost when it came to booking tickets and overall vacations for many consumers and businesses, both as individuals and groups.

Travel 251
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How to Achieve Product-Market Fit

Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker

Everyone working on a product is trying to achieve the same goal: product-market fit. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook. But most products fail to do so.

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CIOs contend with gen AI growing pains

CIO

The airliner, which competes against Qatar Airlines, is counting on agentic AI and the LLM to elevate its bookings and expand its share of the growing market, she said, adding that the six-month-old model has attracted 3 million visitors and has handled some bookings, but its value is far more strategic.

Airlines 204
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This West Point grad started a booking system for restaurants, and VCs just funded it

TechCrunch

In fact, says Hutchison, Perfect Venue is so much more efficient than its “hundreds” of customers’ various processes earlier in time that, according to him, they report saving 12 hours per week and see an increase in sales of more than 40% because they can book more business with far less friction.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.