It’s time to evolve beyond marketing to create meaningful metaverse moments
CIO
JUNE 8, 2023
I’ll start with the surprising: 43% of executives say they already have a metaverse strategy in place. These timelines do not necessarily align with what I see, as most industries are likely not capable of executing a metaverse strategy in the short term. Only 4% say it’ll take six to 10 years. That’s the direct customer experience.
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