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Holoride’s in-car VR tech is coming to Audi this summer

TechCrunch

Holoride’s partnership with Terranet, a Swedish ADAS software development company, allows for the VR system’s sensors and software stack to capture and interpret the environment quickly and accurately. Terranet’s VoxelFlow system calculates VR movement based on data points received from the car.

VR 241
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Metaverse: The time for CIOs to experiment is now

CIO

Right now, the metaverse is essentially an undefined amalgam of technologies and concepts including but not limited to augmented reality (AR), avatars, blockchain, cryptocurrencies, extended reality (ER), mixed reality (MR), NFTs (non-fungible tokens), virtual reality (VR), and Web3.

VR 218
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3 ways to beat the competition and stay ahead in the Media and Entertainment industry

Trigent

The media and entertainment sector saw quite a few changes with respect to content development, aggregation, and delivery as major players in the business adopted new strategies and agile approaches to leverage the changing consumer demands. Technologies to spur growth. The focus is now on digital transformation.

Media 98
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It’s time to evolve beyond marketing to create meaningful metaverse moments

CIO

I think of it by way of analogy: Not every business needs to have a social media strategy, but businesses that have customers who use social media need to know how to be present, or they lose an opportunity to be relevant. That’s the direct customer experience. What I think is equally interesting is the indirect customer experience.

Marketing 167
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Incredibuild gets $140M to speed up games and other software development with distributed processing tech

TechCrunch

The company found early traction with games companies, whose heavy use of media required lots of code processing; longer-term, other companies that deal with graphics, AR, VR, artificial intelligence and other work-intensive loads came to the company as well. 6 investors on 2021’s mobile gaming trends and opportunities.

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Believer, a new approach to gaming, raises $55M from Lightspeed, A16Z, and more

TechCrunch

Gaming is at a crossroads these days: a decades-old business that has had remarkable staying power banked around classic concepts is now engaged in a battle royale with innovations in areas like mixed reality, AI, blockchain, and networking, as it strives to connect with an increasingly fragmented consumer base.

Games 248
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A year on from Russia’s invasion, Ukrainian startups show astounding resilience

TechCrunch

After 2 months in an underground shelter they have also used their technology to register evidence of war crimes and provide the ability to immerse oneself into Ukraine to experience it, it’s now developing applications for psychological trauma treatment, VR medical trainin, combat surveillance systems and making the de-mining process safer.