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How to hire the right product manager for your IT needs

CIO

IT organizations are increasingly shifting from project-based organizational structures to product-based methodologies , which involve cross-functional teams. Product managers aren’t a new job category by any means, but this shift means that they’re newly prominent and important to many companies’ strategies.

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5 things you need to win your first customer

TechCrunch

Bryan Dsouza leads product marketing at Grammarly, and previously led various product management and product marketing roles across B2C and B2B at Microsoft. Bryan Dsouza. Contributor. A startup is a beautiful thing. It’s the tangible outcome of an idea birthed in a garage or on the back of a napkin.

B2C 243
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In freemium marketing, product analytics are the difference between conversion and confusion

TechCrunch

Jeremy Levy is CEO and co-founder of Indicative , a product analytics platform for product managers, marketers and data analysts. The freemium marketing approach has become commonplace among B2C and B2B software providers alike. Jeremy Levy. Contributor. Share on Twitter. More posts by this contributor.

Analytics 226
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Ex-Chime engineers raise $4M for B2B payments infrastructure startup Streamlined

TechCrunch

For de Souza, who was also a founding engineer at digital bank Chime and a product manager at Slack, the whole business payments space “has not really evolved” over the past several decades. But it was incredible to me that it took them 2 ½ weeks to know they were missing $90 million.”.

B2B 225
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Customer experience startup Clootrack raises $4M, helps brands see through their customers’ eyes

TechCrunch

Most of the new funding will go to product development so that all data aggregations are gathered from all possible touchpoints. His ultimate goal is to be “the single platform for B2C firms.”. It is growing nine times year over year in revenue.

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Sidekick Browser wants to be a productivity-honed ‘work OS’ on Chromium

TechCrunch

The business model is SaaS and B2C for now, but Sidekick has designs on B2B — touting a pipeline of business-friendly features coming down the line. “The typical user is a knowledge worker — product managers, engineers, marketers, a fair number of students. ” Everyone has an opinion on the $27.7B

B2C 272
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Payday wants to power the future of work for Africa with $3M seed led by Moniepoint Inc

TechCrunch

These features are commonly provided by other VC-backed B2C fintech apps serving African customers and those in the diaspora, such as Grey , Lemonade Finance, Send by Flutterwave, and Chipper Cash , making the landscape a competitive one where each attempts to outdo the other with speed and better fees or rates.

Fintech 248