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The targeted approach to cloud and data CIOs need for ROI gains

CIO

Our digital transformation has coincided with the strengthening of the B2C online sales activity and, from an architectural point of view, with a strong migration to the cloud,” says Vibram global DTC director Alessandro Pacetti. It’s a change fundamentally based on digital capabilities.

Cloud 179
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Ocurate raises $3.5M to show customer lifetime value for B2C companies

TechCrunch

Currently, companies use metrics they evaluated themselves, and often look at cost per click or action and then retention. Konitzer believes lifetime value is a better prediction of how much profit a customer will bring to the company.

B2C 196
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Motosumo scores $6M to spin up a challenge to Peloton

TechCrunch

But it’s now set to ramp up it B2C business, seizing the opportunity to build at home fitness business as the coronavirus pandemic continues to make life challenging for traditional gyms. “We’ve recently made the move to our B2C offering (Motosumo),” CEO Kresten Juel Jensen tells TechCrunch. out of 5. .

B2C 257
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How today’s enterprise architect juggles strategy, tech and innovation

CIO

tagging, component/application mapping, key metric collection) and tools incorporated to ensure data can be reported on sufficiently and efficiently without creating an industry in itself! While businesses demand rapid releases (particularly for B2C channels), enterprise architects ensure that solutions are robust, secure and scalable.

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B2B social management platform Oktopost raises $20M growth round with Expedition

TechCrunch

Oliver Thomas, managing partner at Expedition Growth Capital said: “There are a number of social media tools out there catering for B2C companies but we haven’t seen a platform that is specifically tailored to the B2B journey until Oktopost. And not just fluff metrics that you normally get on social.”.

B2B 257
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What to look for when hiring a growth marketing agency

TechCrunch

How to improve retention, growth marketing’s golden metric. You don’t want a LinkedIn expert if you’re a B2C startup looking to acquire users on Facebook and TikTok. Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups.

Marketing 211
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Customer experience startup Clootrack raises $4M, helps brands see through their customers’ eyes

TechCrunch

Business-to-consumer and consumer brands often use customer satisfaction metrics like Net Promoter Score to understand the customer experience, but Abdulla said current methods don’t provide the “why” of those experiences and are slow, expensive and error-prone. His ultimate goal is to be “the single platform for B2C firms.”.