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Ocurate raises $3.5M to show customer lifetime value for B2C companies

TechCrunch

Currently, companies use metrics they evaluated themselves, and often look at cost per click or action and then retention. Konitzer believes lifetime value is a better prediction of how much profit a customer will bring to the company.

B2C 196
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Motosumo scores $6M to spin up a challenge to Peloton

TechCrunch

But it’s now set to ramp up it B2C business, seizing the opportunity to build at home fitness business as the coronavirus pandemic continues to make life challenging for traditional gyms. “We’ve recently made the move to our B2C offering (Motosumo),” CEO Kresten Juel Jensen tells TechCrunch. out of 5. .

B2C 257
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B2B social management platform Oktopost raises $20M growth round with Expedition

TechCrunch

Oliver Thomas, managing partner at Expedition Growth Capital said: “There are a number of social media tools out there catering for B2C companies but we haven’t seen a platform that is specifically tailored to the B2B journey until Oktopost. And not just fluff metrics that you normally get on social.”.

B2B 257
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What to look for when hiring a growth marketing agency

TechCrunch

How to improve retention, growth marketing’s golden metric. You don’t want a LinkedIn expert if you’re a B2C startup looking to acquire users on Facebook and TikTok. Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups.

Marketing 211
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Customer experience startup Clootrack raises $4M, helps brands see through their customers’ eyes

TechCrunch

Business-to-consumer and consumer brands often use customer satisfaction metrics like Net Promoter Score to understand the customer experience, but Abdulla said current methods don’t provide the “why” of those experiences and are slow, expensive and error-prone. His ultimate goal is to be “the single platform for B2C firms.”.

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Vista Equity to acquire majority stake in SaaS startup Drift, taking it to unicorn status

TechCrunch

But co-founder and CEO David Cancel did say the SaaS company saw 70% growth in its annual recurring revenue (ARR) in 2020 compared to the year prior and is on target for a similar metric this year. Basically, the company is trying to make the B2B buying/selling experience similar to that of a B2C one.

B2B 255
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UBITS snags $25M to create ‘the Netflix for corporate training’ in LatAm

TechCrunch

The startup also today has a “very powerful dashboard,” according to Melo, where companies can track all the learning analytics and see the number of courses, completion rates, ranking of courses and a number of other metrics. The startup has also partnered with Coursera to provide access to UBITS courses in the B2C market.

Training 277