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B2B social management platform Oktopost raises $20M growth round with Expedition

TechCrunch

With the pandemic forcing people online, social media use exploded, for obvious reasons. More brand-oriented platforms such as Sprinkler, Sprout Social and Hootsuite have obviously risen in use, but so did traffic to Oktopost, a much more B2B-oriented proposition. It can also handle social listening and analytics.

B2B 257
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B2B Medical Device Marketing Is Getting a B2C Makeover

Perficient

B2B marketing is undergoing a shift across industries. These organizations realize that there is still a ā€Cā€ hiding in B2B and are deploying some of the same B2C tactics to drive awareness, conversions, and long-term loyalty. And the industry has a lot of room to inject some B2C excitement with their audiences.

B2C 52
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Social commerce startup Kapu, by ex-Jumia executive, comes out of stealth with $8M funding

TechCrunch

Kapu , a social commerce startup, coming out of stealth today having raised $8 million seed funding, is hoping to help lessen the burden of buying food for Kenyan consumers, many of whom are grappling with the sky-rocketing food prices. Social commerce platform Tushop set for Kenya growth after raising $3 million pre-seed funding.

Social 226
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Sitecore and Azure AD B2C Integration

Perficient

Introduction In this blog post, we will explore the benefits of Sitecore and Azure AD B2C integration and how its advanced authentication and authorization capabilities can help businesses provide a more secure and personalized digital experience for their customers. Configuring Sitecore to use Azure AD B2C as the primary identity provider.

B2C 52
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SFCC: The Orchestrator for Your B2C Lead-to-Loyalty Journey

Perficient

In the competitive world of B2C commerce, fostering customer loyalty is paramount. Tailor landing pages, product recommendations, and marketing campaigns to attract high value leads effectively. Integrate SFCC with social media platforms for seamless social commerce.

B2C 59
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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. Social can work well as a DR channel (and does for us) but is less certain than search.

Budget 228
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Givz raises $3M in seed funding to make donations a marketing tool for businesses

TechCrunch

In March 2020, right before the COVID-19 pandemic hit, the company pivoted from B2C to B2B and used the technology rails it had built to create the e-commerce marketing platform that Givz is today. The company plans to use the new capital toward that hiring, and to do some marketing of its own. ā€œWe

Marketing 246