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B2B social management platform Oktopost raises $20M growth round with Expedition

TechCrunch

With the pandemic forcing people online, social media use exploded, for obvious reasons. More brand-oriented platforms such as Sprinkler, Sprout Social and Hootsuite have obviously risen in use, but so did traffic to Oktopost, a much more B2B-oriented proposition. It can also handle social listening and analytics.

B2B 257
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Givz raises $3M in seed funding to make donations a marketing tool for businesses

TechCrunch

In March 2020, right before the COVID-19 pandemic hit, the company pivoted from B2C to B2B and used the technology rails it had built to create the e-commerce marketing platform that Givz is today. The company plans to use the new capital toward that hiring, and to do some marketing of its own. “We

Marketing 246
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Social commerce startup Kapu, by ex-Jumia executive, comes out of stealth with $8M funding

TechCrunch

Kapu , a social commerce startup, coming out of stealth today having raised $8 million seed funding, is hoping to help lessen the burden of buying food for Kenyan consumers, many of whom are grappling with the sky-rocketing food prices. Social commerce platform Tushop set for Kenya growth after raising $3 million pre-seed funding.

Social 226
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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. Social can work well as a DR channel (and does for us) but is less certain than search.

Budget 228
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A Vine mess: The choice between rebooting and reviving old software

TechCrunch

In October 2022, after completing the acquisition of Twitter, Elon Musk asked his team to work toward bringing Vine back to market. This article uses my own experience working on high-throughput B2B and B2C stacks during a similar time period that Vine was around, and I’m making some assumptions. Revive or reboot?

Software 250
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Storytelling Is The ‘Make Or Break’ Skill Founders Are Lacking

Crunchbase News

While its not a founder’s job to be a publicist or marketer they already wear 10 other hats having the story down is the starting point to being successful in every single other area (recruiting, fundraising, customer targeting, etc.). but public relations and marketing are rarely given the spotlight thats warranted.

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Fresha raises $100M for its beauty and wellness booking platform and marketplace

TechCrunch

Fresha’s current range of services include a free-to-use platform for booking appointments; free software for managing accounts; a payments service that includes both a physical point of sale and digital interface; and a wider marketplace both to provide goods to the businesses (B2B); and for the businesses to sell goods to customers (B2C).

B2C 250