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When should your B2C startup enter a new market?

TechCrunch

It may be that through luck or ingenuity, your business has thrived in your home country with minimal marketing spend, but there is absolutely no guarantee this will happen abroad. Flat demand or outlying surges could indicate a ceiling in that market or an extraneous factor that has skewed the data.

B2C 238
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B2B Medical Device Marketing Is Getting a B2C Makeover

Perficient

B2B marketing is undergoing a shift across industries. These organizations realize that there is still a ā€Cā€ hiding in B2B and are deploying some of the same B2C tactics to drive awareness, conversions, and long-term loyalty. And the industry has a lot of room to inject some B2C excitement with their audiences.

B2C 52
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Sitecore and Azure AD B2C Integration

Perficient

Introduction In this blog post, we will explore the benefits of Sitecore and Azure AD B2C integration and how its advanced authentication and authorization capabilities can help businesses provide a more secure and personalized digital experience for their customers. Configuring Sitecore to use Azure AD B2C as the primary identity provider.

B2C 52
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Talent Hack raises $4.7M for its B2C fitness platform, Spaces

TechCrunch

Rather than creating its own front-end, curated platform, however, the New York-based startupā€™s Spaces is designed to offer a B2C platform for fitness instructors and studios. Talent Hack says this round will go toward increasing its marketing, improving the customer experience and expanding recruiting.

B2C 172
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What to look for when hiring a growth marketing agency

TechCrunch

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. How to improve retention, growth marketingā€™s golden metric. When and how to hire your startup’s first growth marketer. Growth marketer archetypes.

Marketing 211
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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that donā€™t (67% to 33%).

Strategy 144
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Introduction & Use of B2C Commerce Template in Experience Cloud Salesforce

Perficient

Introduction: B2C Commerce Template is a pre-built framework available in Experience Cloud that allows businesses to create and manage their online store for business-to-consumer (B2C) commerce. What is B2C Commerce? What is B2C Commerce? How To Set Up Salesforce for B2C Commerce (LWR) Template on Lightning Experience?

B2C 59