Perficient

JANUARY 2, 2025

It can be hard to quantify via KPI (there are methods, but that is not the topic of this blog), but the goal is not to sell a product today. Contact your Customer Service team and find out the most asked questions. It might sound harsh, but I base these next statements on twenty years of B2C / B2B experience.

eCommerce 52

eCommerce Technical Review B2C Strategy 52

Altexsoft

JANUARY 9, 2019

When it entered the market in 1881, dentists used it to clean their instruments, but by the 1920s, people were buying it to get rid of bad breath. Product marketing is guided by a product marketing manager, but also requires the participation of a product manager and a sales team. What had changed? What is product marketing?

Strategy 75

Strategy Marketing Weak Development Team Software Review 75

Altexsoft

MAY 26, 2021

It’s been a long time since it became obvious that to develop and stay competitive, businesses have to support their decision-making with data. So, the aim of this article is to describe the main KPIs typically adopted by hotels to support their business analysis. The CPOR is a crucial KPI that allows you to monitor your expenses.

Hotels 64

Hotels Metrics Performance KPI 64