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It can be hard to quantify via KPI (there are methods, but that is not the topic of this blog), but the goal is not to sell a product today. It might sound harsh, but I base these next statements on twenty years of B2C / B2B experience. Build metrics around micro-moments and methods of tracking them.
B2B SaaS vs B2C SaaS As mentioned earlier, a B2B Saas targets other businesses with their cloud-based software products whereas a B2C SaaS targets personal consumers for its services. Both B2B applications and B2C applications markets have great potential to put forth successful SaaS products.
In other words, a certain number of metrics and KPIs has to be set up, monitored, and analyzed to be turned into valuable insights. Occupancy rate, ADR, and ALOS: basic operational metrics. Despite its simplicity, the occupancy rate is an important KPI that shows how full your hotel is. Occupancy rate. What does it show?
Usually, in addition to sales volume and market share, you tend to use most popular product management KPIs. One of the most efficient and valuable metrics here to implement is the Net Promoter Score. NPS isn’t a very insightful metric when it comes to improving your product. Transactional approach for B2C.
In B2C development teams, project marketing managers are responsible for activities throughout all stages of the funnel. You can use all these strategies simultaneously to increase the key metrics that allow you to track a product’s success. Key deliverables: KPIs (sales volume, market penetration rate, NPS, ROI), customer feedback.
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