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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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How to Adapt Your Digital Ecommerce Strategy In The Wake of COVID-19

KitelyTech

And, when it comes to ecommerce digital marketing, things have certainly been changed with a policy of isolation and social distancing. This is good news for retailers that sell B2C education equipment. A digital marketing spend is obviously a clear target for businesses that need to make cuts.

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Hiring An SEM Expert: What Skill Set To Look For

Strategy Driven

It’s a huge market when we take B2B and B2C online sales together. This growth in e-commerce has also fueled the demand for Search Engine Marketing (SEM) experts. Web marketing with analytics. Categories of Digital Marketing Strategies. Technical Skills. Content strategy planning and implementation.

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How to Do Guest Blogging: The Ultimate Guide for IT Companies

Exadel

As a company offering content marketing services to tech businesses, we’ll assess the role of guest blogging in IT companies’ digital marketing strategy and tell you how to do guest blogging the right way to get your content published across a host of reputable technology websites. Let’s dive in!

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How to Turn Your Blog into a Lead Generation Tool: Tips for IT Companies

Exadel

year-over-year growth, a lot of B2B companies — especially those operating in Eastern Europe and the Baltic region — had to double up on their digital marketing efforts to compensate for canceled offline events and business trips. Note that B2B buyer personas are different from their B2C counterparts.

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A car isn’t a smartphone on wheels – yet

Capgemini

A third and final article will discuss the infrastructure that needs to be provided before this can happen, including 5G, cloud processing technology, and vehicle architecture. Smartphone users can find apps to address virtually every purpose you can think of, in both B2B and B2C segments. This influence is not surprising.

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How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

In B2C development teams, project marketing managers are responsible for activities throughout all stages of the funnel. Content marketing strategy usually entails search optimization and social media marketing. Most effective digital marketing techniques according to marketers worldwide in 2018.