B2C Digital Marketing Strategy 
TechCrunch
AUGUST 17, 2021
We followed up on this recommendation by interviewing Ascendant co-founder Gus Ferguson and partner Alyssa Crankshaw for our ongoing series of growth marketer profiles. you might know them from the TechLondon Slack community, or bumped into them pre-COVID at the OMN London events , the digital marketing meetups they co-organize.
Perficient
JUNE 23, 2023
These organizations realize that there is still a ”C” hiding in B2B and are deploying some of the same B2C tactics to drive awareness, conversions, and long-term loyalty. And the industry has a lot of room to inject some B2C excitement with their audiences. In other words, they are treating B2B consumers like humans, not businesses.
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Perficient
JANUARY 2, 2025
For eCommerce, this means adapting strategies to meet consumers where and when they need you most. Below, we break down the four micro-moment types and explore how to capture them to boost your eCommerce strategy. Strategies to Capture Micro-Moments Be There: Real-Time Presence: Review your marketing strategies.
Perficient
MARCH 5, 2024
As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.
Zensar
OCTOBER 22, 2018
For B2C companies with relatively small purchase cycles, digital marketing can often help reap quick rewards. Challenge associated: Longer purchase cycles and multiple touchpoints with prospects evolving over the longer run, managing the digital journey becomes complex and challenging. Pipeline driven digital marketing.
KitelyTech
JUNE 3, 2020
And, when it comes to ecommerce digital marketing, things have certainly been changed with a policy of isolation and social distancing. This is good news for retailers that sell B2C education equipment. A digital marketing spend is obviously a clear target for businesses that need to make cuts.
Altexsoft
JANUARY 9, 2019
When it entered the market in 1881, dentists used it to clean their instruments, but by the 1920s, people were buying it to get rid of bad breath. Not the composition, but the marketing strategy. With a marketing strategy, you can sell a new product or service or increase sales for an existing one.
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