TechCrunch

JUNE 9, 2022

How would you spend it with the current uncertain state of the economy to accelerate a B2C startup? Social can work well as a DR channel (and does for us) but is less certain than search. Ellen Kim, VP of Creative, MarketerHire. Imagine you have a $75,000 budget going into summer 2022. A B2B startup?

Budget 228

Budget Survey Marketing B2B 228

Perficient

JUNE 23, 2023

These organizations realize that there is still a ”C” hiding in B2B and are deploying some of the same B2C tactics to drive awareness, conversions, and long-term loyalty. And the industry has a lot of room to inject some B2C excitement with their audiences. In other words, they are treating B2B consumers like humans, not businesses.

B2C 52

B2C B2B Marketing Healthcare 52

Zensar

OCTOBER 22, 2018

For B2C companies with relatively small purchase cycles, digital marketing can often help reap quick rewards. Challenge associated: Longer purchase cycles and multiple touchpoints with prospects evolving over the longer run, managing the digital journey becomes complex and challenging. Pipeline driven digital marketing.

Digital Marketing 40

Digital Marketing Marketing Enterprise B2C 40

Perficient

MARCH 5, 2024

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

Digital Marketing 52

Digital Marketing Trends Marketing Advertising 52

Perficient

FEBRUARY 1, 2023

Technological innovation has reached unparalleled levels, and almost all businesses embrace digital transformations to obtain a competitive advantage. In today’s ever-changing digital world, relevant, meaningful, and engaging digital experiences are critical. To Be Continued! Every use case has a solid solution.

Artificial Inteligence 110

Artificial Inteligence Machine Learning Cloud B2C 110

Perficient

JANUARY 2, 2025

Use resources like FAQs, product reviews, and social proof to add value and instill confidence in potential buyers. Focus on the customer, and the marketing data will follow naturally. It might sound harsh, but I base these next statements on twenty years of B2C / B2B experience. Be Quick: Prioritize Speed and Simplicity.

eCommerce 52

eCommerce Technical Review B2C Strategy 52

KitelyTech

JUNE 3, 2020

And, when it comes to ecommerce digital marketing, things have certainly been changed with a policy of isolation and social distancing. This is good news for retailers that sell B2C education equipment. A digital marketing spend is obviously a clear target for businesses that need to make cuts.

eCommerce 52

eCommerce Strategy Digital Marketing How To 52