TechCrunch

MARCH 19, 2021

Gbolade Emmanuel and Ayomide Awe launched Termii after Emmanuel’s experience as a digital marketer helped him recognize the need for businesses to have exceptional communication channels. billion B2C communications market estimated to grow 6% annually , Termii runs a B2B2C model. Playing in a $3.6

Fintech 335

Fintech Fractional CTO Banking B2C 335

Zensar

OCTOBER 22, 2018

For B2C companies with relatively small purchase cycles, digital marketing can often help reap quick rewards. Challenge associated: Longer purchase cycles and multiple touchpoints with prospects evolving over the longer run, managing the digital journey becomes complex and challenging. Pipeline driven digital marketing.

Digital Marketing 40

Digital Marketing Marketing Enterprise B2C 40

Perficient

AUGUST 14, 2023

Difficulty in finding participants: Along with nuances in planning and conducting the research itself, finding B2B participants can be time consuming and costly, given the complex roles and organizational contexts in recruitment. This is often much more complex than B2C contexts. How to Improve your B2B Usability Testing 1.

B2B 52

B2B Testing UI/UX Research 52