TechCrunch

AUGUST 17, 2021

We followed up on this recommendation by interviewing Ascendant co-founder Gus Ferguson and partner Alyssa Crankshaw for our ongoing series of growth marketer profiles. you might know them from the TechLondon Slack community, or bumped into them pre-COVID at the OMN London events , the digital marketing meetups they co-organize.

Marketing 247

Marketing Survey Digital Marketing B2C 247

Perficient

JANUARY 2, 2025

They will complete their transaction, but first, they want to compare options, read reviews, and seek advice.The goal for capturing this micro-moment is to position your business as the subject matter expert in the field: product review blogs, videos, detailed descriptions, and product comparisons of relevant metrics.

eCommerce 52

eCommerce Technical Review B2C Strategy 52

Perficient

MARCH 5, 2024

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

Digital Marketing 52

Digital Marketing Trends Marketing Advertising 52

Strategy Driven

DECEMBER 28, 2022

Undoubtedly, digital marketing techniques are ruling the technological space. Moreover, some of us believe that traditional marketing has lost its charm. The biggest evidence of it is the latest metrics. It certainly means the marketers are moving back to basics. on traditional marketing.

Trends 41

Trends Marketing Strategy B2C 41

Capgemini

JULY 22, 2019

Whereas a brand might have traditionally kept business-to-business (B2B) sales and business-to-consumer (B2C) sales in silos, today’s connected commerce experiences have created a new selling environment: B2B2C. Quite simply, a siloed approach to B2B and B2C sales models no longer make sense today.

B2C 40

B2C B2B eCommerce Retail 40

Altexsoft

JANUARY 9, 2019

In B2C development teams, project marketing managers are responsible for activities throughout all stages of the funnel. Content marketing strategy usually entails search optimization and social media marketing. Most effective digital marketing techniques according to marketers worldwide in 2018.

Strategy 75

Strategy Marketing Weak Development Team Software Review 75

Exadel

JULY 9, 2021

year-over-year growth, a lot of B2B companies — especially those operating in Eastern Europe and the Baltic region — had to double up on their digital marketing efforts to compensate for canceled offline events and business trips. Note that B2B buyer personas are different from their B2C counterparts.

Tools 52

Tools Company How To Technical Review 52