Perficient

MARCH 5, 2024

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

Digital Marketing 52

Digital Marketing Trends Marketing Advertising 52

Strategy Driven

DECEMBER 28, 2022

Undoubtedly, digital marketing techniques are ruling the technological space. Moreover, some of us believe that traditional marketing has lost its charm. As per the recent trends, the marketers clarified that the spending on traditional marketing techniques would increase by 3%. on traditional marketing.

Trends 41

Trends Marketing Strategy B2C 41

Capgemini

JULY 22, 2019

Whereas a brand might have traditionally kept business-to-business (B2B) sales and business-to-consumer (B2C) sales in silos, today’s connected commerce experiences have created a new selling environment: B2B2C. Quite simply, a siloed approach to B2B and B2C sales models no longer make sense today.

B2C 40

B2C B2B eCommerce Retail 40

Perficient

MAY 26, 2023

Revolutionary change happens through convergence AI will converge into a number of industries, and digital marketing is no exception. DXP Digital experience platforms have proven that a personalized experience drives higher rates of conversion and overall consumer satisfaction. AI We’ve all seen the demos. Let’s just move on.

Weak Development Team 59

Weak Development Team Blockchain B2C Digital Marketing 59

Capgemini

MAY 13, 2022

Smartphone producers and app or service providers are good at interacting with customers, and they leverage the customer data they collect to take better care of their customers. Smartphone users can find apps to address virtually every purpose you can think of, in both B2B and B2C segments. Let’s now turn to customer interaction.

Automotive 98

Automotive Operating System Innovation Systems Review 98

Coforge

JULY 26, 2019

Base Your Lead Nurturing Emails on a Bedrock of Data. Email marketing automation best practices are constantly changing and it can be difficult to estimate which content to send, when, and how frequently. Display ads were among the early moves in digital marketing, one that literally changed the game.

B2C 8

B2C Video B2B Weak Development Team 8

Strategy Driven

SEPTEMBER 22, 2020

It’s a huge market when we take B2B and B2C online sales together. This growth in e-commerce has also fueled the demand for Search Engine Marketing (SEM) experts. Web marketing with analytics. Categories of Digital Marketing Strategies. Ability to Work with Data Analytics. Link building.

Technical Review 37

Technical Review B2B Analytics Media 37

Perficient

AUGUST 14, 2023

This is often much more complex than B2C contexts. Mockup Data Can Muck Up Testing The situation: When testing B2B prototypes, “bad data” — either made up, or from another product — can be worse than “lorem ipsum” as stand-in copy. A solution to this is to make mockups with real data.

B2B 52

B2B Testing UI/UX Research 52

Altexsoft

JANUARY 9, 2019

During the secondary research use external sources with already produced data that can be found in statistical databases, journals, online sources, etc. At this stage, a product marketing manager also creates data sheets and training materials for the sales team. Social media marketing. Example of a product launch plan.

Strategy 75

Strategy Marketing Weak Development Team Software Review 75

Exadel

JULY 9, 2021

year-over-year growth, a lot of B2B companies — especially those operating in Eastern Europe and the Baltic region — had to double up on their digital marketing efforts to compensate for canceled offline events and business trips. Note that B2B buyer personas are different from their B2C counterparts.

Tools 52

Tools Company How To Technical Review 52