Taking a page from the B2C book to improve B2B product user experience
CIO
JULY 23, 2023
When you think of B2B products, chances are you don’t picture the seamless, intuitive user experience that comes alongside the best of B2C products. While B2B user experience focuses on providing in-depth content and adaptability, the B2C user experience delivers ease of use and, in the best cases, customer delight.
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