TechCrunch
MARCH 30, 2023
Mike Tong Contributor Share on Twitter Mike Tong has over a decade of experience leading GTM strategy and operations for tech and data companies as part of McKinsey TMT, AtSpoke, Splunk and the VC firm B Capital. SDRs are ‘top of funnel’ salespeople, making cold calls, writing email outreach, or sending outbound mail.
TechCrunch
MARCH 9, 2023
Keith Putnam-Delaney Contributor Share on Twitter Keith Putnam-Delaney is the founder and CEO of Primer , a platform that offers hyperprecise targeting for B2B marketers. Growing a B2B business is becoming increasingly complex. CDPs (because there is no good B2B CDP). Task management and productivity tools.
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TechCrunch
AUGUST 31, 2021
Olsam , a roll-up play that is buying up both consumer and B2B merchants selling on Amazon by way of Amazon’s FBA fulfillment program , has closed $165 million — a combination of equity and debt that it will be using to fuel its M&A strategy, as well as continue building out its tech platform and to hire more talent.
TechCrunch
SEPTEMBER 14, 2023
Your B2B leads will go to waste unless you begin to create lapsed buckets and develop a strategy to attack them head-on.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.
TechCrunch
OCTOBER 19, 2022
Last year, MaxAB , the food and grocery B2B e-commerce and distribution platform serving a network of traditional retailers across Egypt and Morocco, raised its $55 million Series A in two tranches ; the latter accompanied its acquisition of the Morocco-based and YC-backed WaysToCap. For MaxAB, that’s its sweet spot.
TechCrunch
JULY 9, 2021
So for example, when they want to explore a potential new customer market or introduce a freemium strategy. Often I will work with marketers who’ve never worked in a startup and they can bounce ideas or strategies off me. When joining a startup, you’re starting from scratch — new customers, new markets, go-to-market strategy.
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Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. The bottom line is that, in B2B sales, speed is useless without control. Efficient outreach strategy.
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That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you. Try them in your next salesflow or use them as inspiration to formulate your own winning sales engagement strategy. These 16 plays are aligned to different stages of the sales funnel.
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