Remove B2B Remove Metrics Remove Strategy
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TechCrunch+ roundup: 3 key hiring metrics, building SDR teams, insurtech investor survey

TechCrunch

TechCrunch+ roundup: 3 key hiring metrics, building SDR teams, insurtech investor survey by Walter Thompson originally published on TechCrunch “Pipeline generation at early-stage companies is expensive and time consuming, often more so than the sales process itself. What do I do?

Metrics 242
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Kenyan B2B e-commerce platform Marketforce cut about 9% of staff in reorganization strategy

TechCrunch

Kenyan retail B2B and end-to-end distribution platform Marketforce laid off a chunk of its workforce in July, according to sources familiar with the matter. . Kenya’s MarketForce raises $2M, plans to focus on its B2B retail marketplace RejaReja. August [and] September in particular because this is when we saw a boom last year.”.

B2B 205
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Unmuted founder Max van den Ingh on success beyond the metrics

TechCrunch

Relying on proven tactics and measurable metrics isn’t enough — today, the most effective marketers constantly study and learn from innovative approaches while exploring new avenues. The process we’ve designed works for B2B startups, scaleups and SMBs. Every experiment we ran increased the demo request metric to some extent.

Metrics 251
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Building a Digital-First Culture: The Chief Digital Officer’s Blueprint

N2Growth Blog

The CDO’s mandate extends beyond mere technology implementation; it encompasses the development of comprehensive digital strategies and the cultivation of a culture that embraces continuous innovation. This holistic strategy should encompass all business areas, including operations, finance, marketing, and customer service.

Culture 161
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SaaS in 2021: How prodigious growth changed the startup landscape permanently

TechCrunch

While 2020 was atypical and a rebound this year is not surprising, the report goes one step further, arguing that there is an increasing gap between the haves and have nots of B2B software. Nowhere is this more apparent, the authors claim, than when you look at public B2B SaaS companies.

B2B 213
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4 Indian investors explain how their investment strategy has changed since 2021

TechCrunch

How has your investment strategy changed? Red flags are linked to failed background checks or if the business metrics represented don’t check out in diligence. How has your investment strategy changed?

Strategy 227
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Vista Equity to acquire majority stake in SaaS startup Drift, taking it to unicorn status

TechCrunch

But co-founder and CEO David Cancel did say the SaaS company saw 70% growth in its annual recurring revenue (ARR) in 2020 compared to the year prior and is on target for a similar metric this year. The startup says it is out to ”reimagine the B2B buying experience,” according to Cancel. So just what does the company do exactly?

B2B 255