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Egyptian B2B e-commerce platform Cartona raises $12M to scale and explore new verticals

TechCrunch

Cartona , one of the major players digitizing the traditional trade market, including mom-and-pop stores, FMCG producers, wholesalers, and distributors in Egypt, has raised $12 million in Series A funding. We will use this money for sustainable growth and only sustainable growth. Jordan and U.S.-based

B2B 306
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Novi is building a B2B marketplace for brands that care about sustainability

TechCrunch

It’s that old chestnut: You are a fancy-pants brand wanting to make a product that makes you feel all warm and fuzzy inside because you only use fair-trade, sustainably grown ingredients and materials, but you don’t know where to turn. “Early in my career, I joined the Air Force and I wanted to work on hard problems.

B2B 208
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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use? Help TechCrunch find the best growth marketers for startups.

Marketing 324
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Namibian B2B e-commerce retail platform JABU raises $15M led by Tiger Global

TechCrunch

More venture capital keeps trooping into Africa’s B2B e-commerce retail, a space where startups are digitizing informal trade to get thousands of merchants to operate more efficiently. The round, which closed sometime in March, is Tiger Global’s second investment in the B2B e-commerce space after backing Wasoko in its mega Series B round.

B2B 224
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Foundational ABM Building Blocks

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task.

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Twiga starts commercial farming, looking to guarantee quality, sustain supply

TechCrunch

Twiga , a B2B e-commerce food distribution platform, has today announced the launch of its new subsidiary, Twiga Fresh, through which it will farm and distribute its own agricultural produce to traders. Beyond Kenya, Twiga plans to start operations in Uganda and Tanzania soon, and is also exploring new markets in Central and West Africa.

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TechCrunch+ roundup: Plaid’s staffing story, RevOps for B2B sales, demo day’s demise

TechCrunch

When Jean-Denis Greze accepted the CTO role at Plaid in 2017, the fintech company was still financing its Series A had “about 20 engineers who were still trying to feel their way to product-market fit,” writes enterprise reporter Ron Miller. Use RevOps to develop a customer-led approach to B2B sales. We call that RevOps.”.

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Enterprise ABM Marketing Tools: A Marketer's Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.