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Cartona , one of the major players digitizing the traditional trade market, including mom-and-pop stores, FMCG producers, wholesalers, and distributors in Egypt, has raised $12 million in Series A funding. We will use this money for sustainable growth and only sustainable growth. Jordan and U.S.-based
It’s that old chestnut: You are a fancy-pants brand wanting to make a product that makes you feel all warm and fuzzy inside because you only use fair-trade, sustainably grown ingredients and materials, but you don’t know where to turn. “Early in my career, I joined the Air Force and I wanted to work on hard problems.
This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use? Help TechCrunch find the best growth marketers for startups.
More venture capital keeps trooping into Africa’s B2B e-commerce retail, a space where startups are digitizing informal trade to get thousands of merchants to operate more efficiently. The round, which closed sometime in March, is Tiger Global’s second investment in the B2B e-commerce space after backing Wasoko in its mega Series B round.
Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task.
Twiga , a B2B e-commerce food distribution platform, has today announced the launch of its new subsidiary, Twiga Fresh, through which it will farm and distribute its own agricultural produce to traders. Beyond Kenya, Twiga plans to start operations in Uganda and Tanzania soon, and is also exploring new markets in Central and West Africa.
When Jean-Denis Greze accepted the CTO role at Plaid in 2017, the fintech company was still financing its Series A had “about 20 engineers who were still trying to feel their way to product-market fit,” writes enterprise reporter Ron Miller. Use RevOps to develop a customer-led approach to B2B sales. We call that RevOps.”.
This role requires a deep understanding of market dynamics, consumer behavior, and technological trends, enabling the organization to adapt to changes and lead them. These efforts have resulted in personalized marketing and improved operational efficiency, underscoring the tangible benefits of a digital-first strategy.
million led by Greylock) rounds to date, which Morales says is being put toward customer acquisition, go-to-market and R&D efforts. Orb, which helps B2B companies price their products, raises $19.1M Orb today revealed that it’s raised $19.1 million across Series A ($14 million led by Menlo) and seed ($5.1
Savvy B2Bmarketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
In March 2020, right before the COVID-19 pandemic hit, the company pivoted from B2C to B2B and used the technology rails it had built to create the e-commerce marketing platform that Givz is today. The company plans to use the new capital toward that hiring, and to do some marketing of its own. “We
Kenyan retail B2B and end-to-end distribution platform Marketforce laid off a chunk of its workforce in July, according to sources familiar with the matter. . Some roles in the Kenya market will become redundant, and new ones will emerge; all our other markets will not be impacted, he said.
Alerzo , a Nigerian B2B e-commerce platform that digitizes commerce and payments processes between FMCG suppliers and informal retailers, has laid off 15% of its full-time workforce, the company confirmed to TechCrunch. This is the company’s second round of layoffs in seven months.
Fashinza’s B2B supply chain marketplace. The round brings Fashinza’s total raised to $135 million, which Gupta says is being used to refine the company’s supply chain technology and expand into new markets, including raw materials procurement. ” An expanding market. billion by 2026, up from $19.58
Artificial Intelligence (AI) is revolutionizing B2B e-commerce, enabling capabilities such as personalized product recommendations, dynamic pricing, and predictive analytics. As AI adoption grows, B2B companies must address data quality issues to leverage AI’s benefits fully.
“What we have seen is that many younger generations are very much open to the idea of sustainable consumption,” co-founder Philip Franta told TechCrunch. “We Back Market reaches $5.7B Partner vendors range from small shops to B2B players with much larger volumes of devices. valuation for its refurbished device marketplace.
B2B marketplaces will be the next billion-dollar e-commerce startups. Marketplaces created for B2B activity are surging in popularity. Even so, according to Merritt Hummer, a partner at Bain Capital Ventures, “B2B marketplaces cannot simply remain stagnant, serving as simple transactional platforms.” Details here.
However, Tariq Musa, founder and CEO of Miferia, notes that despite that growth, over 90% of retail in Mexico still takes place in just 2 million physical stores, and less than 1% of B2B transactions have moved online and are largely still dependent on cash transactions, which often requires retailers to pay upfront for merchandise.
The voluntary carbon market for agriculture includes U.S. We also believe Agreena can become the dominant internet marketplace for facilitating online B2B commerce within farming, a nut which no one has yet cracked.”. The startup has some competition in the space. scale-up Indigo (U.S. unicorn), Nori (U.S. &
AgriAku , a Jakarta-based B2B marketplace for farmers, announced today it has raised a pre-Series A of $6 million. The funding will be used on hiring and increasing AgriAku’s market penetration. Other B2B marketplaces include TaniHub Group, which focuses on connecting farmers with customers to sell their produce. Series B round.
We’ve had phenomenal growth last year, some of it from our mid-market customers, but mostly from customers like Target and Kroger,” Kalb said. Shelf Engine fits into one of PLUS Capital’s core investment areas of sustainability. That is the strategy shift from B2B to a movement for our community.”.
The global downturn has impacted every sector, but fintech bore the brunt of it as public-market valuations fell off a cliff last year. Challenging market conditions drive a sense of discipline and perspective that can be a gift. But the markets will bounce back at some point. Are you still closing deals at the same velocity?
Packaging is a trillion-dollar-per-year industry that, by and large, has some sustainability challenges. Impacked is a B2B company that’s bringing green tech to the forefront for everything from jars, tubes and pouches to bottles. noissue raises $10M Series A to expand its global sustainable packaging platform.
There is no authoritative playbook for marketing these days. Every company must find its own voice, and as it grows and evolves, its marketing needs to evolve as well. A growth marketing agency based in Amsterdam, this company focuses on LinkedIn marketing, content marketing, marketing automation and email marketing.
Business-to-business (B2B) companies are generating an increasing percentage of their revenue through partner ecosystems. Research by BCG found that fewer than 15% were sustainable in the long run. But in 2020, the startup began to broaden its product strategy, targeting marketers seeking to create and convert sales leads.
But as housing gets less and less affordable — especially in ultra-expensive markets such as the Bay Area — companies are getting creative in their quest to build more affordable homes using technology. In fact, the company already has secured contracts with developers for its single family housing product line.
A consistent uptick in new sales activity in the B2C market since the end of 2023 has contributed to this, as well as a 17.5% This bodes well for the B2B sector, as growth in consumer revenue is often a leading indicator of future growth in enterprise revenue. spike in subscription upgrades in February alone. For this graphic, a 1.00
At the beginning of 2020, most of us in the marketing industry had a pretty solid – and siloed – understanding of B2B and B2C marketing. B2B is rational. B2B is about long-term partnerships and moving along the funnel. B2B hinges on appealing to a group of stakeholders. And B2Bmarketing is ancient history.
The importance of building more sustainable businesses has never been more evident, especially for those in the food and beverage space,” said Surbhi Martin, vice president of Greek yogurt and functional nutrition for Danone North America. “By Imperfect Foods brought in $95 million in Series D funding for its sustainable grocery delivery.
Starting today, the company is taking pre-orders for its 12-pack boxes of sustainably sourced bamboo paper towels, which will retail for $34.99. billion market for toilet paper. “But [consumption] shifted from a TP panic to ‘There’s an easy and convenient, sustainable, option out there.’
While 2020 was atypical and a rebound this year is not surprising, the report goes one step further, arguing that there is an increasing gap between the haves and have nots of B2B software. Nowhere is this more apparent, the authors claim, than when you look at public B2B SaaS companies. ” OpenView Partners. Measuring up.
Depending on the market, landing a new customer can be 5-25 times more expensive than retaining an existing one. I planned to visit the United States for the first time next month to check out the market and applied for a visitor visa. I’m not an economist, but this seems more like a market correction than the start of a bleak winter.
In October 2022, after completing the acquisition of Twitter, Elon Musk asked his team to work toward bringing Vine back to market. This article uses my own experience working on high-throughput B2B and B2C stacks during a similar time period that Vine was around, and I’m making some assumptions.
Greenlabs, founded in 2017 by Scott Sungwoo Choi, Shin and Luke Donghyun Ahn, wants to digitize the entire value chain of agriculture space from crop production to distribution with a mission to address the global food supply problem in a sustainable way. Greenlabs currently has 320 employees, Shin noted. .
The new funding will be used for AlterPacks’ commercialization, including production and supply, in markets like Asia, Australia and Europe. Its go-to-market strategy is a B2B model and includes working with distribution partners that sell supplies to F&B businesses like restaurants and hotels.
And given the current emphasis on achieving cost efficiency to extend runways in the broader startup ecosystem, it appears investors are open to insurtech startups that can build a sustainable business model, regardless of it including embedded insurance. And the current market is rather reinforcing our investment thesis.
Kenya-based agritech Apollo Agriculture , which helps farmers access high-quality farm inputs, financing and markets, plans to double the number of farmers it is serving by the end 2022 and to introduce other products that deliver more value per acre of land. The agritech is scouting for growth opportunities in East and West Africa. “We
Terraa , a Moroccan B2B tech-enabled food distribution platform, has raised $1.5 million pre-seed funding in a round led by FoodLabs, a European early-stage VC investor and venture studio for food, sustainability and health. Retailers using Terraa will benefit from consistent prices and supplies of high-quality goods.
In 2023, most VC meetings focus on whether a business can deliver sustainable, efficient growth during the downturn. But as cash becomes more expensive, investors are giving more and more attention to resource-focused, shrewd founders who can handle the hard times ahead.
A wholesale e-commerce platform based in Kenya, with hubs in the Americas, Asia and Europe, Powered by People , has secured $5 million in seed funding to increase its transaction volume by growing the number of small brands using its B2B online marketplace to reach international buyers. which is our primary market.
“If you saw VCs dumping dollars — in a tougher fundraising market, no less — into a technology like AI that you could implement into your own business, why wouldn’t you? .” That said, getting it right is likely the most important thing you can do for your business.”
ERA has thus far had more than 226 companies go through the program that have raised more than $1 billion in capital and collectively share a market cap over $5 billion. It operates on a B2B SaaS model and the company is testing the platform in four upcoming pilots.
The group has already invested in startups in Mexico, Brazil and Argentina, including Aleph (B2B SaaS for e-commerce), Apperto (social commerce), Choiz (healthtech), Exactly (DeFi), Elevva (e-commerce brands), Inipay (fintech), Leef (sustainability), Wibson (e-privacy) and Yerbo (wellness).
“We want it to be more of a ‘buy one, sell one’ behavior that gets items into that secondary market easier and faster when the items still have a more usable life,” he added. Sustainable e-commerce startup Olive now ships beauty products, in addition to apparel. 14 climate tech investors share their H1 2022 strategies.
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