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B2B social management platform Oktopost raises $20M growth round with Expedition

TechCrunch

With the pandemic forcing people online, social media use exploded, for obvious reasons. More brand-oriented platforms such as Sprinkler, Sprout Social and Hootsuite have obviously risen in use, but so did traffic to Oktopost, a much more B2B-oriented proposition. It can also handle social listening and analytics.

B2B 257
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MarketForce exits three markets, set to launch a social commerce spinout

TechCrunch

Kenyan B2B e-commerce company MarketForce has shut down operations in three of its five markets in Africa and is in the early stages of launching a social commerce spinout.

Social 292
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Demand Curve: How to get social proof that grows your startup

TechCrunch

Nick writes actionable growth marketing insights as head of content at Demand Curve. Demand Curve: 10 lies you’ve been told about marketing. This is called social proof, which is a physiological effect that influences your decisions every day, whether you know it or not. How businesses use social proof.

Social 248
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South Africa’s Flow gets funding to automate social media advertising for real estate agencies

TechCrunch

And it’s evident that proptech, unlike other industries, has lagged in utilizing social media to make sales. With its APIs, Flow connects to the websites of estate agencies and property developers and automates advertising for them on social media channels like Instagram and Facebook. million in pre-Series A funding.

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Nigerian blockchain payments startup Bitmama closes $2M pre-seed as it scales to new markets

TechCrunch

Africa is the world’s third fastest-growing crypto market, with crypto adoption increasing by more than 1,200% over the last two years. More recently, the company introduced Changera , a social payment solution allowing customers to use stablecoins to facilitate remittances and international payments on Netflix and Amazon via virtual cards.

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Four B2B E-Commerce Trends for 2025

Perficient

The way businesses buy and sell is changing faster than ever, and B2B companies are at a tipping point. Recent research shows that the global B2B e-commerce market is expected to surge from $28.86 To stay competitive, its critical to understand the key trends shaping the future of B2B e-commerce. trillion in 2025 to $60.49

B2B 52
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Egyptian social e-commerce platform Taager raises $6.4M led by 4DX Ventures

TechCrunch

The global social market is rapidly growing. million online social sellers in Egypt alone, the Egyptian social e-commerce market is forecast to be worth more than $14.8 One of its players, Taager , is a social e-commerce platform enabling online merchants with end-to-end logistics. With over 1.25

Social 253