Remove B2B Remove Marketing Remove Program Management
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Fintech Marqeta expands into credit card space days after filing for an IPO

TechCrunch

The move comes just days after the payment card issuing company reportedly filed confidentially for an initial public offering, making it the latest fintech to make a move to the public markets. Gardner called Menlo Park-based Deserve “an ideal first strategic partner” in its expansion into the credit card market.

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McEasy is digitizing Indonesia’s logistics, transportation and supply chain industries

TechCrunch

Sutjiona said Ekowaluyo is an expert in structural design and program management in cars, while he focuses more on engine electronics, system control and data handling. But after researching the market, they realized that the market was shifting to digital instead of hybrid bikes, so they came up with a smart tracker for motorcycles.

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Fast Forward Venture Studio to build African startups from idea to scale

TechCrunch

After exiting Jobberman, Awoyemi, the firm’s managing partner, was a senior technical product manager at Indeed. On the other hand, Omolara, its operating partner, has worked as country manager of Jumia’s fintech arm in Nigeria and was a senior program manager at Facebook.

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Salesforce certification guide: Roles, paths, exams, cost, training, requirements

CIO

Benefits of Salesforce certifications Salesforce jobs range from the technical (architects, developers, implementation experts) to those related to marketing and sales. Following is an up-to-date guide on certifications that Salesforce offers to help you earn a competitive edge leading to new opportunities.

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Why CIOs back API governance to avoid tech sprawl

CIO

agrees that APIs remain relevant in today’s tech landscape, especially for B2B connections. “In We must address the value proposition, who the target user is, what the alignment with the business objectives is, and how APIs can be marketed and monetized, if possible,” he says.

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Genecians Journey Into Corporate Giving

Mills Scofield

By Jess Chipkin , Geneca, Manager of Public and Community Relations. Often considered the “Mother of Cause Marketing”, Ms. Cone proclaimed in 2010 that “cause marketing as we know it is dead” “Slapping a ribbon” on a product, website, or advertisement was now perceived as inauthentic.

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Airline Loyalty Programs: Main Aspects, Types, and a Technological Perspective

Altexsoft

If those whopping figures aren’t enough, it turned out that in many cases, the loyalty program was worth more than the market value of the airline itself. At this stage, FFPs completely belonged to airlines and were basically a part of the marketing division. Airline loyalty program management: main aspects and challenges.