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Japan’s B2B ordering and supply platform CADDi raises $73 million Series B funding

TechCrunch

CADDi, a Tokyo-based B2B ordering and supply platform in the manufacturing and procurement industry, helps both procurement (demand side) and manufacturing facilities (supply side) by aggregating and rebalancing supply and demand via its automated calculation system for manufacturing costs and databases of fabrication facilities across Japan.

B2B 248
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Orb, which helps B2B companies price their products, raises $19.1M

TechCrunch

million led by Greylock) rounds to date, which Morales says is being put toward customer acquisition, go-to-market and R&D efforts. “We like to think of Orb as marrying an analytics product and a billing product to create a new approach that provides flexibility and enables experimentation. .

B2B 244
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In freemium marketing, product analytics are the difference between conversion and confusion

TechCrunch

Jeremy Levy is CEO and co-founder of Indicative , a product analytics platform for product managers, marketers and data analysts. The freemium marketing approach has become commonplace among B2C and B2B software providers alike. More posts by this contributor.

Analytics 226
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How to acquire customer research that shapes your go-to-market strategy

TechCrunch

Lucy Heskins is an early-stage startup marketing adviser and the creator of Oh, Blimey , a marketing resource for first-time founders and their teams. She focuses primarily on B2B SaaS as well as product-led startups in the HR and people tech spaces. What triggers your customer to decide your product is the one?

Research 235
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The Problem with Product Market Fit (and What to Use Instead)

Speaker: Daniel Elizalde - Product Executive and Advisor

There is a big problem with the term "product market fit." Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Our role as Product Managers is to eliminate confusion, not add to it.

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Practical Skills for The AI Product Manager

O'Reilly Media - Ideas

In our previous article, What You Need to Know About Product Management for AI , we discussed the need for an AI Product Manager. In this article, we shift our focus to the AI Product Manager’s skill set, as it is applied to day to day work in the design, development, and maintenance of AI products.

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Romanian marketing expert Robert Katai explains how to get the most out of your content

TechCrunch

There’s a lot of advice out there on how to grab people’s attention, but there’s one aspect of marketing that Robert Katai thinks isn’t talked about as often: maintaining their attention. Based in Romania, Katai is known for his podcasts and speeches covering the gamut of content marketing.

Marketing 258