Remove B2B Remove Marketing Remove Metrics
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Use predictive marketing to cut CAC at your PLG B2B startup

TechCrunch

The rise in customer acquisition costs (CAC) is creating quite the dent in marketing budgets, placing marketing teams in a position where they have to do more with less. For starters, B2B startups typically have longer funnels than their counterparts because their offerings often include freemium options and free trials.

B2B 219
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B2B social management platform Oktopost raises $20M growth round with Expedition

TechCrunch

More brand-oriented platforms such as Sprinkler, Sprout Social and Hootsuite have obviously risen in use, but so did traffic to Oktopost, a much more B2B-oriented proposition. The ability to manage, track and analyse social activities is increasingly a must-have for B2B sales and marketing organisations.

B2B 257
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Coho AI, which uses AI to help B2B SaaS companies boost revenue, raises $8.5M

TechCrunch

. “Coho AI’s behavioral modeling allows the crafting of personalized customer journeys that improve conversion metrics and help revenue teams, from sales and customer success, together with product teams, achieve higher growth and sales efficiencies.” Coho AI, which uses AI to help B2B SaaS companies boost revenue, raises $8.5M

B2B 245
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Affirm spinout Resolve raises $60M for its B2B ‘buy now, pay later’ platform

TechCrunch

Resolve — a San Francisco-based startup in the space specializing in “buy now, pay later” capabilities for B2B transactions — announced today that it has raised $60 million in funding. Digital and e-commerce transformation is coming for B2B payments,” Tsai said. She views them as experienced and determined. “

B2B 246
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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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TechCrunch+ roundup: 3 key hiring metrics, building SDR teams, insurtech investor survey

TechCrunch

“If you saw VCs dumping dollars — in a tougher fundraising market, no less — into a technology like AI that you could implement into your own business, why wouldn’t you? .” TechCrunch+ roundup: 3 key hiring metrics, building SDR teams, insurtech investor survey by Walter Thompson originally published on TechCrunch

Metrics 242
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Unmuted founder Max van den Ingh on success beyond the metrics

TechCrunch

There is no authoritative playbook for marketing these days. Every company must find its own voice, and as it grows and evolves, its marketing needs to evolve as well. A growth marketing agency based in Amsterdam, this company focuses on LinkedIn marketing, content marketing, marketing automation and email marketing.

Metrics 251
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The Problem with Product Market Fit (and What to Use Instead)

Speaker: Daniel Elizalde - Product Executive and Advisor

There is a big problem with the term "product market fit." Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Ask ten people to define PMF and you’ll get ten different answers. All of them are useless because they are not actionable.