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Are B2B SaaS marketers getting it wrong?

TechCrunch

“Solutions,” “cutting-edge,” “scalable” and “innovative” are just a sample of the overused jargon lurking around every corner of the techverse, with SaaS marketers the world over seemingly singing from the same hymn book. So how and why are they missing the mark? Not humanizing “tech talk.”

B2B 359
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B2B marketplaces will be the next billion-dollar e-commerce startups

TechCrunch

Startups involved in B2B e-commerce such as Faire and Mirakl have burst out of the gates in 2020. The B2B e-commerce industry has broad reach, encompassing everything from commerce infrastructure and payments technology to procurement and supply-chain solutions. Even before the pandemic, B2B marketplaces were expected to generate $3.6

B2B 363
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Billion-dollar B2B: cloud-first enterprise tech behemoths have massive potential

TechCrunch

But now it’s time to update T2D3 to account for some of the tectonic changes shaping a broader universe of B2B tech — and pushing companies to grow at rates we’ve never seen before. One of the biggest factors driving billion-dollar B2Bs is a simple but important shift in how organizations buy enterprise technology today.

B2B 327
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Paystand banks $50M to make B2B payments cashless and with no fees

TechCrunch

Gleaning his company vision from the enterprise side, Almond said what Venmo does for consumers, Paystand does for commercial transactions between mid-market and enterprise customers. Specifically, Almond would like to reboot digital finance, starting with B2B payments, and reimagine the entire CFO stack. That is why the time is now.”.

B2B 362
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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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Building a lean B2B startup growth stack

TechCrunch

Keith Putnam-Delaney Contributor Share on Twitter Keith Putnam-Delaney is the founder and CEO of Primer , a platform that offers hyperprecise targeting for B2B marketers. Growing a B2B business is becoming increasingly complex. CDPs (because there is no good B2B CDP). Task management and productivity tools.

B2B 252
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Olsam raises $165M to buy up and scale consumer and B2B Amazon Marketplace sellers

TechCrunch

Olsam , a roll-up play that is buying up both consumer and B2B merchants selling on Amazon by way of Amazon’s FBA fulfillment program , has closed $165 million — a combination of equity and debt that it will be using to fuel its M&A strategy, as well as continue building out its tech platform and to hire more talent.

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Database Audits. Database Audits.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. B2B organizations struggle with bad data. The primary takeaway? Forrester found “only 1.2%

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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Entering a new demand gen position in a volatile market is nerve-wracking. Download ZoomInfo’s eBook to follow four data-driven steps to drive successful B2B demand generation, including how to: Nail down your ideal customer profile (ICP) Leverage intent data Personalize messages to your priority accounts Review, report, and iterate

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. Get started today.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.