B2B KPI Marketing 
TechCrunch
MARCH 31, 2023
“If you saw VCs dumping dollars — in a tougher fundraising market, no less — into a technology like AI that you could implement into your own business, why wouldn’t you? .” That said, getting it right is likely the most important thing you can do for your business.”
TechCrunch
NOVEMBER 25, 2022
This shows up for everyone who does large B2B or corporate deals; if you’re negotiating with someone bigger than you, it’s likely that their in-house legal team has capital-T thoughts about your contracts, and that you won’t be able to use your lovingly crafted boilerplate contracts the way you had hoped. ARR, perhaps.
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Openxcell
MARCH 30, 2023
With precarious market scenarios and escalating growth recession, very few industries have been able to manage healthy revenues and growth. What is B2B SaaS? B2B SaaS stands for business-to-business software-as-a-service. B2B SaaS market size is projected to grow from $251 billion to 883$ billion by 2029 with a CAGR of 19.7%.
TechCrunch
OCTOBER 6, 2022
For this pitch deck teardown, it’s helpful if you have a bit of context for why Vori makes sense as a business, and it’s pretty awesome to see its founder outline how the company works — and how he thinks about building a piece of B2B software that “is as fun to use as Candy Crush.” Clear market size.
CIO
JUNE 27, 2023
Since then, much has changed, but the last-mile delivery KPI remains: “deliver on expectations.” Moreover, Milkman Technologies’ ability to address both the B2B and B2C markets through a single cloud platform for first and last-mile logistics bridges the gap between two previously separated ends of the digital supply chain.
Perficient
JANUARY 2, 2025
It can be hard to quantify via KPI (there are methods, but that is not the topic of this blog), but the goal is not to sell a product today. Strategies to Capture Micro-Moments Be There: Real-Time Presence: Review your marketing strategies. Focus on the customer, and the marketing data will follow naturally.
Altexsoft
JANUARY 9, 2019
Fun fact: Popular mouthwash Listerine was initially marketed as a surgical antiseptic. When it entered the market in 1881, dentists used it to clean their instruments, but by the 1920s, people were buying it to get rid of bad breath. Not the composition, but the marketing strategy. But first, let’s define product marketing.
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