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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Where does AI marketing fall on your list of priorities for 2022? Should marketing teams be leaning into this, or is it industry/customer-specific?

Marketing 324
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Growth marketing is not a magic trick, says Ellen Jantsch of Tuff

TechCrunch

If you are looking for a growth marketing playbook, stop reading now, because you won’t get one from Tuff. The team at Tuff knows their stuff — and it’s precisely why they are not selling “magic” or any kind of “mysterious secret sauce.” Throughout it all, we lean on all members of our team.

Marketing 234
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UK’s greenworkx takes aim at the domestic retrofit skills challenge

TechCrunch

And this is where a UK edtech startup founded last year, called greenworkx , is angling to step in — with a new spot of supportive construction: A digital pathway designed to boost the flow of skilled workers into green jobs. Early users are more of a mix than the team’s expected target youth demographic (i.e.

Energy 183
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Micro-Moments in eCommerce & DXP: Capturing Customers at Their Most Intent-Driven

Perficient

Contact your Customer Service team and find out the most asked questions. Strategies to Capture Micro-Moments Be There: Real-Time Presence: Review your marketing strategies. Focus on the customer, and the marketing data will follow naturally. What are the most returned products and why? Be Humble: Understand Your Customers.

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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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Atlanta Tech Startup Accelerators: Techstars Atlanta, EO Accelerator, Atlanta Ventures Studio, and More

Altexsoft

A subdivision of Atlanta Venture, one of the biggest Atlanta’s venturing communities, Atlanta Ventures Studio (or AVS for short) operates to build and launch B2B companies from ground zero. Then, the company gets a primary investment to develop an MVP, launch, and leverage a Product/Market fit , as an Atlanta Ventures’ portfolio company.

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How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

Fun fact: Popular mouthwash Listerine was initially marketed as a surgical antiseptic. When it entered the market in 1881, dentists used it to clean their instruments, but by the 1920s, people were buying it to get rid of bad breath. Not the composition, but the marketing strategy. What is product marketing?