B2B, Digital Marketing and KPI

Micro-Moments in eCommerce & DXP: Capturing Customers at Their Most Intent-Driven

Perficient

JANUARY 2, 2025

It can be hard to quantify via KPI (there are methods, but that is not the topic of this blog), but the goal is not to sell a product today. Focus on the customer, and the marketing data will follow naturally. It might sound harsh, but I base these next statements on twenty years of B2C / B2B experience.

eCommerce

eCommerce Technical Review B2C Strategy

How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

JANUARY 9, 2019

In B2C development teams, project marketing managers are responsible for activities throughout all stages of the funnel. In the B2B model, marketers are usually heavily involved in the raising awareness part and leading potential customers to the first contact, while the rest is taken care by the sales team. Source: Statista.

Strategy

Strategy Marketing Weak Development Team Software Review

CTO Universe

Micro-Moments in eCommerce & DXP: Capturing Customers at Their Most Intent-Driven

How to Build a Product Marketing Strategy for Your Software Solution

Webinars

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