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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. Imagine you have a $75,000 budget going into summer 2022.

Budget 228
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Use predictive marketing to cut CAC at your PLG B2B startup

TechCrunch

The rise in customer acquisition costs (CAC) is creating quite the dent in marketing budgets, placing marketing teams in a position where they have to do more with less. For starters, B2B startups typically have longer funnels than their counterparts because their offerings often include freemium options and free trials.

B2B 219
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How Tech Leaders Are Using AI to Solve 10 Procurement Challenges

CIO

Thats an eternity in tech terms ; by the time a deal is signed, market conditions may have changed, new competitors emerged, or the solution itself evolved. Legal and Budget Complexities Create Bottlenecks The Challenge: Complex contract negotiations and rigid budget approvals can slow down procurement and lead to missed opportunities.

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Lessons from a fintech founder: Solving for C by going B2B

TechCrunch

What market forces turn their “disruption” into the same archaic business models? The first step that any fintech founder must take is to right-size their addressable market, and this doesn’t just mean identifying a widespread need. Solving for C by going B2B. So where do altruistic fintech founders lose their way?

B2B 258
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In uncertain times, B2B sales teams must put value front and center

TechCrunch

Often the tech industry’s unsung heroes, B2B sales teams and the revenue they drive are even more important in times of economic instability. So how do sales teams make convincing cases on why their product or service is deserving of today’s trimmed enterprise IT budgets? Most companies are trying to stretch their dollars further.

B2B 227
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TC+ roundup: Silicon Valley Bank fails, fintech VC survey, B2B growth tools

TechCrunch

I’m not a market watcher or a financial expert, but here’s some advice: Panic is a luxury. Building a lean B2B startup growth stack Image Credits: Jose Bernat Bacete (opens in a new window) / Getty Images (Image has been modified) Selecting the right tool for the job is easy when you already know exactly how to proceed.

B2B 229
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Smart growth tactics can put account-based marketing within reach for startups and SMBs

TechCrunch

Jonas van de Poel is head of content marketing at Unmuted , an Amsterdam-based growth marketing agency. For many startups and SMBs, successfully setting up account-based marketing strategies can feel like a pipe dream. Complex buying committees are also susceptible to being marketed to in a hyperpersonalized way.

Marketing 255