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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

Complementary Roles: How Marketing and Digital Initiatives Enhance Each Other Integrating marketing and digital efforts creates a powerful engine for customer engagement and business expansion. Digital platforms amplify marketing campaigns, enabling companies to reach wider audiences with personalized content.

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Social Chat launches with $6M to bring brands closer to their customers

TechCrunch

While at Wish, we learned that to offer the right shopping experience, you had to do absolute personalization,” Li told TechCrunch. That was done with machine learning engineers, but when I left Wish and was advising brands, I found that what we had at Wish was rare. Social commerce startup Social Chat is out to change that.

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Archive.ai aims to free marketers from their monotonous workflows

TechCrunch

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew.

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10 Trends of Artificial Intelligence (AI) in 2020

iTexico

10 Trends of Artificial Intelligence (AI) in 2020. Artificial Intelligence (AI) has been predictable for decades, probably because the technology was associated with robots. Using machine learning, organizations can detect such security breaches with ease. Machine Learning Use Cases: iTexico's HAL.

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Voyantis emerges from stealth to predict customer lifetime value

TechCrunch

.” Wiesenberg previously co-launched over-the-top tech provider Tvinci and Frido Communication, a digital marketing boutique. This meta-algorithm is what creates the secret sauce, connecting the business impact with the ‘dry’ machine-learning mathematical formulation.”

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What are decision support systems? Sifting data for better business decisions

CIO

Digital marketing and services firm Clearlink uses a DSS system to help its managers pinpoint which agents need extra help. Decision support systems vs. business intelligence DSS and business intelligence (BI) are often conflated. ERP dashboards. These systems help managers monitor performance indicators.

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How Retailers Use Artificial Intelligence to Innovate Customer Experience and Enhance Operations

Altexsoft

Fast checkout, personalized recommendations, or instant access to customer care at any time are a few services that can be implemented with the help of artificial intelligence. Forecasting demand with machine learning in Walmart. The GPU-based model consists of an ensemble (group) of multiple machine learning algorithms.