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Why generic marketing approaches don’t work on software developers

TechCrunch

“Most of the technical content published misses the mark with developers. I think we can all do a better job,” author and developer marketing expert Adam DuVander says. DuVander was recommended to us by Karl Hughes, the CEO of Draft.dev, which specializes in content production for developer-focused companies.

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Why women leave your IT organization — and how to help reverse that talent drain

CIO

On the other hand, women still often leave because of gender-based issues, says Lamoreaux, who co-authored a research articled titled Why the Gender Wage Gap in IT Matters and What to Do About It , published in December 2024 in MIS Quarterly Executive. Workplace discrimination and sexual harassment play roles, too.

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Differentiating people, process, and technology problems: A guide for CISOs

CIO

Is it inefficient processes that hamper communication within security teams? It becomes easier, however, when security leaders have a consistent framework in place for assessing the effectiveness of their people, processes, and technology – which is why I recently developed such a framework for IDC.

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3 force multipliers for digital transformation

CIO

But 2023 is shaping up to be paradoxical, and after speaking to hundreds of CIOs over the past couple of years, I have been advising them to seek force multipliers in their digital transformation initiatives. One of the common complaints agile team members voice is the number of coordination meetings and time spent in them.

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How ServiceNow gets the most out of generative AI

CIO

The September addition of Now Assist to the platform’s core could be bad news for the third-party software developers that had built AI-powered automations for ServiceNow’s ticketing system — although, says Bedi, “Their traction was pretty limited anyway.” It’s not like we need less software engineers.

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In Conversation: Colet Coelho, Head of Talent Acquisition, Recruit CRM

Hacker Earth Developers Blog

Poor performance can indicate that you have an individual performing the wrong job, regardless of how quickly you fill a role or how much you lower the hire cost. . Although, a lack of corporate experience is not an indicator of poor potential, especially when hiring youth. They are the only ones who can tell you what works for them.

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How to Launch a Successful Product: Timing, Roles, and Product Launch Checklist 

Altexsoft

Maybe a team didn’t prioritize the features and lost a lot of time and money fixing too many mistakes. Or a developer failed to test the app with real users to verify usage scenarios, hoping his idea will take off by itself. Product launch team. Now, various departments or specialists take part in launch preparation.

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