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Why Marketers Are Spending Less on Social Media

Harvard Business Review

marketing leaders found that social media investments have declined to their lowest level in seven years. An analysis of poll data suggests that lack of strategy fit, weak returns, and new competition from retail media may help explain this dip. A bi-annual poll of U.S.

Media 124
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Succeeding at the “Social” Part of ESG

Harvard Business Review

Yet, social initiatives tend to be difficult to set, and their progress and impact challenging to measure. In a survey of more than 600 companies, a small number of organizations emerged as more advanced in their social strategy.

Social 126
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How a Well-Executed Social Initiative Strengthens Your Brand

Harvard Business Review

In the modern competitive business environment, innovative social initiatives offer a unique avenue for growth, customer loyalty, and employee engagement, often overlooked by organizations. Exemplary cases from Barclays, Dove, Hellmann’s, and Thrivent demonstrate the transformative impact of well-executed social initiatives.

Social 128
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Creating a Corporate Social Responsibility Program with Real Impact

Harvard Business Review

Exploring the critical role of experimentation in Corporate Social Responsibility (CSR), research on four multinational companies reveals a stark difference in CSR effectiveness. This strategy fosters genuine community engagement and responsive initiatives, as seen in a mining company’s impactful HIV/AIDS program.

Social 128
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3 strategies for elevating brand authority in 2021

TechCrunch

2 strategies for creating top-of-funnel marketing content. If you’re one of these marketers, I have some strategies you can use to improve your brand’s authority this year. It can’t happen overnight, but you can start implementing these strategies now to see results over time. Strategy #1: Get media coverage.

Strategy 271
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TechCrunch+ roundup: Space tech predictions, startup IP strategy, finding feasible funding

TechCrunch

It’s getting ripped to shreds on social media, which means people watched, so we can expect more to come. Full TechCrunch+ articles are only available to members. Does your app have a UX protection strategy? Cost-effective IP strategies can lead to massive exit valuations. Have you ever conducted an audit?

Strategy 206
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AI as a catalyst for ESG: Empowering CIOs to drive sustainable innovation

CIO

In today’s fast-evolving business landscape, environmental, social and governance (ESG) criteria have become fundamental to corporate responsibility and long-term success. The demand for ESG initiatives has become an integral part of a company’s strategy for long-term success, offering a promising future for those who embrace them.