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Why generic marketing approaches don’t work on software developers

TechCrunch

“Most of the technical content published misses the mark with developers. I think we can all do a better job,” author and developer marketing expert Adam DuVander says. DuVander was recommended to us by Karl Hughes, the CEO of Draft.dev, which specializes in content production for developer-focused companies.

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ServiceNow offers virtual agent to assist with generative AI

CIO

ServiceNow is making generative AI accessible from more areas of its low-code development platform, putting it front and center in the chatbots enterprises are starting to use to interact with their ServiceNow applications. With traditional search tools, “If you had bad data, it would get surfaced,” he said.

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How To Do Tech Recruitment Marketing Efficiently?

Hacker Earth Developers Blog

It has become a priority for recruiters and the HR team, but mainly, it has become a priority for job seekers. Also, good talent acquisition software provides a recruitment marketing platform for your recruiting team to efficiently source, attract, engage, and hire the best suitable candidates. What is tech recruitment?

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TechCrunch+ roundup: Stealth recruiting, virtual sales kickoffs, Google Cloud’s Q4

TechCrunch

Traditionally, companies hold in-person sales kickoffs (SKOs) in January and February to network, educate sales teams about new products and devise strategies for the year ahead. Full TechCrunch+ articles are only available to members. The bad news was that Google Cloud accrued operating losses worth $890 million at the same time.”.

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Pragmatic Innovation in Software Development

Apiumhub

Innovation and pragmatism are two contrasting approaches in software development, each with its own merits and considerations. Let’s explore pragmatic innovation more in-depth in this article. Future-proofing: By embracing innovation, software developers can stay ahead of the curve and adapt to emerging technologies and trends.

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Innovative Training Delivery Methods for Forward-Thinking Organizations

Experience to Lead

Training and learning development are critical in any high-functioning organization. Keeping staff engaged and up to date with the latest tools and technology can feel overwhelming, but positioning your team ahead of the curve has enormous potential for business growth. billion in 2022 to $18.63 billion in 2023.

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The CIO’s Triple Play: Cyber Resilience, Performance, and AIOps/DevOps

CIO

CIOs and their teams look to the tech industry to solve their problems, develop new, cost-effective technology solutions, and make implementation of new solutions smooth and easy, with built-in flexibility. It now extends to the people at their desks or at the edges of the company network, creating weak points.