Remove Article Remove Marketing Remove Social
article thumbnail

Romanian marketing expert Robert Katai explains how to get the most out of your content

TechCrunch

There’s a lot of advice out there on how to grab people’s attention, but there’s one aspect of marketing that Robert Katai thinks isn’t talked about as often: maintaining their attention. Based in Romania, Katai is known for his podcasts and speeches covering the gamut of content marketing.

Marketing 258
article thumbnail

Teach yourself growth marketing: How to launch a paid acquisition channel

TechCrunch

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. Teach yourself growth marketing: How to set up a landing page. The answer is simple: Growth marketing. Booting up an email marketing campaign. Jonathan Martinez. Contributor.

Marketing 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Primitives wants to turn your crypto wallet into a social network

TechCrunch

DJ Gabeau, one of Snapchat Stories’ earliest engineers and founder of web3 social network Primitives , told TechCrunch that he thinks NFTs can be a genuinely enjoyable way for people to connect with one another digitally and make memories. Users don’t have to go through multiple steps to claim the assets, he added.

Social 240
article thumbnail

How Lydia wants to make payments more personal and social

TechCrunch

The company started as a peer-to-peer payment app for the French market. More importantly, the company is positioning its mobile app as a social product — not a fintech product. A fintech app or a social app. That seems a bit odd at first, but Lydia truly believes it has a shot at building the best social journaling app.

Social 239
article thumbnail

Why Marketers Are Spending Less on Social Media

Harvard Business Review

marketing leaders found that social media investments have declined to their lowest level in seven years. A bi-annual poll of U.S. An analysis of poll data suggests that lack of strategy fit, weak returns, and new competition from retail media may help explain this dip.

Media 143
article thumbnail

Turkey’s Spyke raises $55M in a seed round to bring a social twist to casual mobile games

TechCrunch

Spyke Games , which hopes to bring a new dimension to casual games by using multiplayer functionality and other social elements, has raised $55 million in a seed round of funding. Sirinoglu acknowledged that the round is an outsized one for the Turkish market. “They let people play together and compete together.

Games 249
article thumbnail

Sellscale uses generative AI to create better marketing emails

TechCrunch

Everyone who has email knows what a canned marketing email sounds like (and has probably deleted tons of them). Aakash was in growth engineering at Nextdoor, while Ishan held a position in McKinsey’s Growth, Marketing and Sales Service lines. But badly written emails result in few replies and also make companies look bad.