article thumbnail

TechCrunch+ roundup: Ahrefs’ homepage, digital health trends, 2022 marketing predictions

TechCrunch

This week, Bill Taranto, president of Merck’s Global Health Innovation Fund, wrote a TechCrunch+ article that explored six digital health trends his corporate VC fund is tracking as we enter 2022. Full TechCrunch+ articles are only available to members. Kate Adams, SVP of marketing, Validity. Shane Hegde, founder and CEO, Air.

Marketing 278
article thumbnail

Teach yourself growth marketing: How to launch a paid acquisition channel

TechCrunch

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. Teach yourself growth marketing: How to set up a landing page. The answer is simple: Growth marketing. Booting up an email marketing campaign. Jonathan Martinez. Contributor.

Marketing 246
article thumbnail

Six steps to creating a successful IT strategy: A guide for CIOs

CIO

This article delves into the six steps of delivering a successful IT strategy. IT leaders must understand how the business plans to compete, grow, and create value in the market to align IT initiatives within the company’s broader objectives. the world’s leading tech media, data, and marketing services company.

Strategy 200
article thumbnail

Sellscale uses generative AI to create better marketing emails

TechCrunch

Everyone who has email knows what a canned marketing email sounds like (and has probably deleted tons of them). Aakash was in growth engineering at Nextdoor, while Ishan held a position in McKinsey’s Growth, Marketing and Sales Service lines. But badly written emails result in few replies and also make companies look bad.

article thumbnail

Q1 2023 market map: SaaS cost optimization and management

TechCrunch

Three months into 2023, investors continue to use buzz words like “responsible growth,” “business efficiency” and “quality marketing” when explaining how VC-backed companies should do business this year. Given the market right now, investors want to see companies following forecasts more than ever.

Marketing 213
article thumbnail

NeuReality lands $35M to bring AI accelerator chips to market

TechCrunch

AI that generates images, text and more), is supercharging the AI inferencing chip market. But the competition, while fierce, hasn’t scared away firms like NeuReality , which occupy the AI chip inferencing market but aim to differentiate themselves by offering a suite of software and services to support their hardware.

Marketing 239
article thumbnail

Maximize Email Marketing with SFMC Email Studio

Perficient

Email marketing remains a cornerstone for businesses aiming to connect with their audience effectively in the ever-evolving digital landscape. This blog delves into the features, benefits, and best practices of Email Studio, providing insights into how it can elevate your email marketing strategy.