The Shift Beyond the Hype: Transitioning from Vanity Metrics to Authentic Business Objectives
Xebia
FEBRUARY 15, 2024
The catch is that many of these metrics (Website views, Leads in Sales Funnel, Marketing spent, Revenue without profit etc.) Plus, some of these vanity metrics gain significance when paired with a complementary KPI that provides a more realistic view of the business landscape. So, what is the recipe for enduring success?
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