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The Expanding Role of Digital Marketing in Modern Business Strategy

Strategy Driven

In today’s ever-evolving business landscape, digital marketing is crucial for achieving success. Over the past decade, the shift from traditional advertising to digital platforms has transformed how companies interact with their audiences.

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Which Instagram ad placement is more cost-effective: Reels, Feed Posts or Stories?

TechCrunch

Angelina Liparteliani is a digital marketing expert for Johnson & Johnson. Over 50% of social media marketing budgets are spent inefficiently because of poor creatives, mixed messaging, limited ad types and unfortunate ad captions. Angelina Liparteliani. Contributor.

Video 242
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How to grow your organic traffic with earned media

TechCrunch

Amanda Milligan is head of marketing at Stacker Studio , a newsroom and newswire that partners with brands to create and distribute content to high-quality news publications, earning brand authority and links. 3 strategies for elevating brand authority in 2021. 6 reasons why reporters aren’t interested in your content marketing.

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Personalize to Master your Digital Marketing Strategy – Perficient Featured in CMSWire.com

Perficient

In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. One of the most effective strategies in today’s landscape is personalization. We highly recommend giving this article a thorough read. So, go ahead and dive in; your audience will thank you for it!

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How Ward van Gasteren thinks about growth hacking today

TechCrunch

Marketeers should be there to continue where the growth hackers left off: build out those strategies, maintain customer engagement and keep tactics fresh and relevant.”. Marketeers should be there to continue where the growth hackers left off: build out those strategies, maintain customer engagement and keep tactics fresh and relevant.

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Digital Marketing Strategy for Professional Services Providers

Rapid BI

Digital marketing strategy - It doesn't matter if you are a large corporate or a SME, doing digital or social media marketing is one thing, having a strategy which adds value & contains costs is quite another. Lets look at some of the key factors.

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Why Your Business Needs Brand Monitoring More Than Ever

CEO Insider

Brand Monitoring might become digital marketing cornucopia. It doesn’t have less importance than other types of online marketing, and it surely has an important role in your business strategy. In the last few years, it has begun to receive more strength. To put it simply: it might make you or break you.