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The Expanding Role of Digital Marketing in Modern Business Strategy

Strategy Driven

In today’s ever-evolving business landscape, digital marketing is crucial for achieving success. Over the past decade, the shift from traditional advertising to digital platforms has transformed how companies interact with their audiences.

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Personalize to Master your Digital Marketing Strategy – Perficient Featured in CMSWire.com

Perficient

In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. One of the most effective strategies in today’s landscape is personalization. We highly recommend giving this article a thorough read. So, go ahead and dive in; your audience will thank you for it!

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Aid Generative AI to Fuel Your Digital Marketing Efforts

Perficient

The world of Digital Marketing is challenging and always updating with new strategies. Gen AI can pump up your digital marketing efforts by creating highly engaged SEO-friendly content and boost your brand on SERP (Search Engine Result Page). What is Generative AI, and How Does it Work?

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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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Level the playing field with GenAI: Top SMB use cases

CIO

And with its ability to create diverse new content such as articles, code and even videos, generative AI (GenAI) is no exception. A/B testing, a vital part of digital marketing, can also be conducted through GenAI, so companies can evaluate which content performs best to optimize conversion rates.

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Exploring Healthcare Trends in Sitecore and Digital Marketing

Perficient

You can watch the whole discussion here: The rest of this article was generated by AI based on the discussion in the Video The Journey to Healthcare Excellence with Sitecore The healthcare industry stands at the forefront of technological transformation, aiming to deliver personalized, efficient, and comprehensive care to patients.

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4 Must-Know Dos and Don’ts During the Creation of Your Digital Marketing Strategy

Strategy Driven

American business owners and entrepreneurs spend around $400 billion on digital marketing annually. Most business owners are adamant about getting a great return on their marketing investments. The only way to accomplish this goal is by optimizing your marketing campaigns based on data and consumer behavior.