Average Daily Rate: The Role of ADR in Hospitality Revenue Management and Strategies to Improve This KPI
Altexsoft
JUNE 21, 2023
We also investigate predicting ADR through machine learning and strategies to enhance this KPI. It is a hotel performance metric representing the average revenue earned for each room rented out in a hotel over a certain period. The metric includes all types of rooms and rates, whether discounted, group, or the best available ones.
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