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Ghost is coming out of stealth Tuesday with its approach to excess inventory with a marketplace approach that enables brands and retailers to buy, sell and price that inventory in a discreet, efficient and sustainable way. Naturally, they started in apparel but are also seeing opportunity in beauty and home goods.
. “Even though brands were marking up their retail price at 75% to 80% margins, they were still making only around 8% to 10% profits and losing money due to high inventory wastage or going out of stock. They] struggled with … opacity due to multiple middlemen and their manufacturers being thousands of miles away.”
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Beyond that, white label services — where Arive might sell its backend technology and delivery infrastructure to third-party retailers to build their own instant delivery services — is another area that the company is considering, Fries said. Balderton is fortunate to be backing arive as it scales rapidly across Europe.”.
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