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We’re moving to a world where not doing personalization is a recipe for guaranteeing underperformance and obsolescence. This enables Amazon teams to use data across the entire ecosystem to recognize customers across channels and devices (e.g., Teams need to be literate in utilizing insights to drive action. Intelligence.
How would you price tickets not only to cover expenses for each route but also to achieve a certain level of revenue to be able to grow and develop your business? For instance, an airline can secure itself from bad sales during a low-demand season or before an upcoming departure day by putting tickets on sale. KPI-driven pricing.
It can also be measured in weeks instead of days (the KPI will be referred to as weeks-on-hand and have 52 instead of 365 in the formula) or be calculated for any period other than a year (change 365 to the period duration in days in the formula). Important to understand. The optimal range varies greatly across industries. How to approach it?
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