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The future of Gen AI in analytics

CIO

As businesses increasingly rely on digital platforms to interact with customers, the need for advanced tools to understand and optimize these experiences has never been greater. Enter Gen AI, a transformative force reshaping digital experience analytics (DXA). That’s where Gen AI comes in. The future of Gen AI in DXA: What’s next?

Analytics 193
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Homa raises another $100 million for its data-driven mobile gaming tools

TechCrunch

In other words, Homa builds tools that help third-party developers build games. Homa’s software development kit (SDK) helps you track various metrics thanks to built-in analytics features. The SDK gives you tools to track monetization metrics, such as the cost per install compared to the eCPM.

Games 355
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Transform launches with $24.5M in funding for a tool to query and build metrics out of data troves

TechCrunch

Now, three alums that worked with data in the world of Big Tech have founded a startup that aims to build a “metrics store” so that the rest of the enterprise world — much of which lacks the resources to build tools like this from scratch — can easily use metrics to figure things out like this, too.

Metrics 247
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Why your IT team needs to upgrade its digital employee experience (DEX)

CIO

DEX best practices, metrics, and tools are missing Nearly seven in ten (69%) leadership-level employees call DEX an essential or high priority in Ivanti’s 2024 Digital Experience Report: A CIO Call to Action , up from 61% a year ago. Most IT organizations lack metrics for DEX.

Metrics 178
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Part 1: A Survey of Analytics Engineering Work at Netflix

Netflix Tech

This article is the first in a multi-part series sharing a breadth of Analytics Engineering work at Netflix, recently presented as part of our annual internal Analytics Engineering conference. Subsequent posts will detail examples of exciting analytic engineering domain applications and aspects of the technical craft.

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June makes product analytics more accessible

TechCrunch

Meet June , a new startup that wants to make it easier to create analytics dashboards and generate reports even if you’re not a product analytics expert. What we do today is instant analytics and that’s why we’re building it on top of Segment,” co-founder and CEO Enzo Avigo told me. “It

Analytics 254
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Apple Podcasts gain new creator tools, including Subscription Analytics and Linkfire integration

TechCrunch

Apple announced today several new updates to its podcast creator tools, including, most notably, the addition of Subscription Analytics within Apple Podcasts Connect — the dashboard where podcasters track how their listeners engage with their shows. per month subscription.

Analytics 222