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Summer International uses social media data to launch new beauty brands

TechCrunch

If you follow #beautytok, #beautytube or any beauty content on social media platforms, you know that popular product trends are hard to keep up with. We have our own supply chain and we have the power to distribute brands across Asia via our social commerce and live distribution platforms.

Social 244
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Omneky uses AI to generate social media ads

TechCrunch

Meet Omneky , a startup that leverages OpenAI’s DALLE-2 and GPT-3 models to generate visuals and text that can be used in ads for social platforms. From this analytics dashboard, you can see how much you’re spending, how many clicks you’re getting, the average cost per click and more. After that, you are back to square one.

Social 227
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B2B social management platform Oktopost raises $20M growth round with Expedition

TechCrunch

With the pandemic forcing people online, social media use exploded, for obvious reasons. More brand-oriented platforms such as Sprinkler, Sprout Social and Hootsuite have obviously risen in use, but so did traffic to Oktopost, a much more B2B-oriented proposition. It can also handle social listening and analytics.

B2B 257
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Black Swan analyzes social media to predict which products will be successful

TechCrunch

Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches. ”

Social 219
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Daily Crunch: App Store reviews and social media depict user backlash against Snapchat’s new AI chatbot

TechCrunch

Sarah writes that the social media giant is seeing a spike in one-star reviews, which include calling for its removal. Daily Crunch: App Store reviews and social media depict user backlash against Snapchat’s new AI chatbot by Christine Hall originally published on TechCrunch Kirsten has more.

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Tiger Global backs SaaS omnichannel social commerce platform SleekFlow in $8M funding

TechCrunch

Social commerce — the process of buying and selling products or services directly through social media platforms like Facebook, Instagram and TikTok — is becoming the most natural way for consumers to make purchases since people use social media and messaging apps almost every day. trillion by 2030.

Social 215
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Analytics operating system Redbird makes data more accessible to non-technical users

TechCrunch

Almost every team in their business needs access to analytics and other information that can be gleaned from their data warehouses, but only a few have technical backgrounds. Erin formerly worked at McKinsey, helping companies set up and run data analytics capabilities, while Deren was chief product officer at Saks Fifth Avenue.