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Meltwater, the media monitoring startup, gets a $65M investment from Verdane

TechCrunch

Meltwater, which first made its name around media monitoring and then got active in business intelligence using AI and big data analytics techniques, is picking up a new investor.

Media 273
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How DPG Media uses Amazon Bedrock and Amazon Transcribe to enhance video metadata with AI-powered pipelines

AWS Machine Learning - AI

This post was co-written with Lucas Desard, Tom Lauwers, and Sam Landuydt from DPG Media. DPG Media is a leading media company in Benelux operating multiple online platforms and TV channels. DPG Media’s VTM GO platform alone offers over 500 days of non-stop content.

Media 108
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Automattic acquires analytics company Parse.ly

TechCrunch

Automattic , the for-profit company tied to open source web publishing platform WordPress, is announcing that it has acquired analytics provider Parse.ly. ” “We’ve really to shift more towards content marketing and starting to think more deeply beyond just what traditional page analytics provide,” he continued.

Analytics 246
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Analytics operating system Redbird makes data more accessible to non-technical users

TechCrunch

Almost every team in their business needs access to analytics and other information that can be gleaned from their data warehouses, but only a few have technical backgrounds. Erin formerly worked at McKinsey, helping companies set up and run data analytics capabilities, while Deren was chief product officer at Saks Fifth Avenue.

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Revolutionizing Contact Centers: Next-Gen Tech for Enhanced CX

Speaker: Liran Meir Frenkel, Performance Management and RPA Sr Product Marketing Manager at NICE; Harpreet Makan, Practice Director at Everest Group; & Santhosh Kumar, Practice Director at Everest Group

Discover a holistic approach across three pillars - people, process, and technology - that is essential to excel in this dynamic landscape, and explore how next-gen technologies such as generative AI, performance analytics, and process intelligence play a pivotal role in transforming contact centers into advanced CX hubs.

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Summer International uses social media data to launch new beauty brands

TechCrunch

If you follow #beautytok, #beautytube or any beauty content on social media platforms, you know that popular product trends are hard to keep up with. Summer International uses social media data to launch new beauty brands by Catherine Shu originally published on TechCrunch.

Social 244
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Omneky uses AI to generate social media ads

TechCrunch

From this analytics dashboard, you can see how much you’re spending, how many clicks you’re getting, the average cost per click and more. You can track the performance of your new ads from the analytics dashboard, iterate and improve your ad performance. But it gets more interesting once you start diving a bit deeper.

Social 227